Freelance Graphic Designer

Company Description

GUIDE | قــايـد is a Saudi Research & Strategy Consultancy that helps businesses make better decisions by deeply understanding their markets, customers, and experiences. We partner with entrepreneurs, growing businesses, and organizations to uncover opportunities, solve business challenges, and translate insights into practical strategies. Our work spans market research, customer insights, business and concept development, customer experience, UX research, service design, and strategic content.

Role Description

We are looking for a part-time, remote Freelance Social Media & Graphic Designer to help build and strengthen GUIDE | قــايـد’s visual presence across social media.

The role focuses on translating GUIDE’s research-led perspective, brand identity, and ideas into clear, distinctive, and engaging social content. You will design posts, carousels, stories, templates, and other digital assets that reflect our visual direction and make complex ideas easy to understand and engaging to follow.

You will work closely with the team to shape a consistent social media image for GUIDE, contribute creative ideas that support engagement and audience growth, and ensure that every piece of content is aligned with the brand’s positioning, tone, and visual system.

Key responsibilities include:

• Designing high-quality social media posts, carousels, stories, and campaign assets for Instagram and LinkedIn.
• Developing and maintaining a cohesive visual direction that strengthens GUIDE’s brand image and recognition.
• Creating adaptable design templates that make ongoing content production consistent and efficient.
• Translating research insights, strategy concepts, and business stories into clear, engaging visual narratives.
• Collaborating on creative directions and content ideas that can improve reach, engagement, and audience interaction.
• Supporting occasional presentation, report, and marketing-material design when needed.
• Refining designs based on feedback while meeting agreed timelines and quality standards.

Qualifications

• Strong graphic design skills and a portfolio that demonstrates excellent social media design, branding, and visual storytelling.
• Experience creating content for Instagram and LinkedIn, including carousels, stories, and static post systems.
• Strong understanding of brand identity, layout, typography, visual hierarchy, and how design supports engagement.
• Proficiency in Adobe Creative Suite, Figma, Canva, or similar design tools.
• Ability to turn written ideas and strategic content into visually compelling, easy-to-consume posts.
• An eye for contemporary, thoughtful, and professional design—not generic social media visuals.
• Ability to work independently, manage feedback, and meet deadlines in a remote freelance setting.
• Strong communication and collaboration skills.
• Experience with Arabic/English bilingual design and familiarity with Saudi audiences are highly preferred.
• Availability to start in the near term is preferred.