Digital Marketing Specialist/Media Buyer

Description

Job Purpose:

Responsible for growing B2C online sales through digital marketing, website optimization, paid advertising, and conversion-focused campaigns.

This is a sales-driven position, not just a social media position.

Responsibilities:

Manage Meta Ads (Facebook & Instagram).
Manage Google Ads campaigns.
Increase website and e-commerce sales.
Optimize landing pages and customer journeys.
Monitor ROAS, CPA, Conversion Rate, and other KPIs.
Manage email marketing and WhatsApp campaigns.
Analyze customer behavior and website performance.
Generate weekly and monthly performance reports.

Requirements:

Native Arabic speaker.
Minimum 3 years of hands-on experience.
Proven track record in digital advertising and e-commerce.
Experience with WordPress/WooCommerce is highly preferred.
Strong understanding of sales funnels and online customer acquisition.
Experience with Google Analytics and Meta Business Manager.

Experience:

Lead Generation Campaign: 3 years (Required)

Language:

Native Arabic (Required)