Marketing & Growth Officer

Marketing Executive

Department:Revenue & Growth Hub

Reports To:Revenue & Growth Lead

Purpose

To drive digital visibility, lead generation, and brand awareness.

Key Responsibilities

Digital Marketing

• Manage LinkedIn company page.
• Execute email campaigns.
• Publish website content.
• Monitor SEO and analytics.
• Plan and execute integrated digital marketing strategies.
• Drive qualified lead generation through organic and paid channels.
• Optimize website traffic, conversions, and funnel performance.
• Track campaign ROI and marketing contribution to revenue.

Content Marketing

• Create weekly content calendar.
• Develop brochures and presentations.
• Coordinate videos and graphics.

Campaign Management

• Support webinars and events.
• Monitor lead generation activities.

Analytics

• Track website traffic.
• Monitor campaign performance.

KPIs

• Marketing qualified leads.
• Website enquiries.
• LinkedIn follower growth.
• Email campaign engagement.

Preferred Experience

• 3–5 years in digital marketing.
• Experience with Canva, Mailchimp, LinkedIn, and WordPress.

Key Result Areas:
1. Lead Generation & Conversion Management
2. Website & Traffic Performance
3. SEO & Organic Growth
4. Paid Advertising & Budget Management
5. Content & Social Media Marketing
6. Email Marketing & Automation
7. Business Intelligence & Reporting

Qualification & Experience

Mandatory:

• Bachelor’s degree in Marketing, Business, or related field

Preferred:

• Dependent Visa
• MBA Marketing or Digital Marketing specialization
• Google Ads Certification
• HubSpot Certification

Experience:

• 3–5 years digital marketing experience
• Minimum 2 years B2B marketing experience, education and training industry preferred, not mandatory
• Experience with Canva, Mailchimp, LinkedIn, and WordPress.

Digital Marketing Agency experience desired.

Competency Framework

Technical Competencies:

• Performance marketing strategy
• SEO and keyword strategy
• Conversion rate optimization
• Marketing automation
• Data analytics

Behavioral Competencies:

• Strategic thinking
• Commercial acumen
• Innovation mindset
• Results ownership

Job Type: Full-time

Pay: AED3,000.00 - AED3,500.00 per month

Work Location: In person