Commercial Strategy Manager

The Commercial Strategy Manager plays a key role in driving the growth of Fluke’s field sales portfolio across the MEAT (Middle East, Africa & Turkey) region. This position is responsible for defining, aligning, and executing commercial strategies that deliver revenue growth, expand market penetration, and strengthen customer relationships.

You will lead the strategic direction for a diverse portfolio of products and solutions, translating plans into effective execution and measurable business results.

Working in close partnership with regional field sales leadership, product management, marketing, and other key stakeholders, you will drive growth through the commercial organization, channel partners, and direct customer engagement, targeting both new and existing customers.

The role requires building strong, trusted relationships with decision-makers at all levels—from engineers and procurement teams to senior business leaders—while collaborating cross-functionally within Fluke to ensure alignment, prioritization, and support for key growth opportunities.

Summary Responsibilities

• Strategic Planning: Develop and implement long-term commercial strategies that drive growth with priority customers, ensuring alignment and strong execution across key stakeholders.
• Market Analysis: Leverage market intelligence, customer insights, and internal data to identify growth opportunities, manage risk, and ensure strategies are data‑driven and market‑relevant.
• Performance Monitoring: Define, track and analyze key performance indicators (KPIs) to assess sales effectiveness and identify opportunities for improvement.
• Sales Collaboration: Partner closely with field sales teams to define deal strategies, optimize deal structures, and support negotiations.

Key Responsibilities

• Develop and execute growth strategies to meet or exceed sales and order targets for the field sales portfolio in the MEAT region.
• Build strong, collaborative relationships across the organization and with external partners to ensure alignment, speed of execution, and effective problem‑solving.
• Lead new product introduction strategy, planning and execution within assigned product families.
• Accelerate growth of existing product lines through innovative initiatives and targeted sales programs.
• Drive vertical and account penetration strategies to achieve annual revenue and margin objectives.
• Track and report performance against forecasts, budgets, and sales targets using CRM tools.
• Align account strategies with customers’ strategic business objectives, ensuring clear and effective internal communication across Fluke.
• Conduct frequent and purposeful customer engagements with key partners and end customers to manage and grow business relationships.
• Identify and qualify new opportunities that align with Fluke’s technology and product capabilities by collaborating with Engineering and Product Management.
• Collaborate with commercial leadership to drive revenue growth, implement action plans, and track progress.
• Effectively manage cross-selling opportunities using our funnel management process, maintaining an up-to-date sales funnel.
• Actively manage customer feedback and resolve issues to sustain high customer satisfaction.
• Contribute to the development of strategic and annual business plans,

Critical Success Factors

• Strategic Sales Leadership: Demonstrated ability to build and execute growth plans across key verticals and partners, influencing volume and value‑based agreements.
• Commercial Mindset: Proactive, creative, and continuously focused on improving commercial impact and outcomes.
• Innovation & Problem Solving: Ability to challenge the status quo, introduce new ideas, and solve complex commercial challenges.
• Ownership & Accountability: Treat your area of responsibility as a business, identifying opportunities, removing obstacles and delivering results.
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