Social Media Manager

Overview/Purpose:

GQ Middle East is seeking an enthusiastic Social Media Manager to lead on day-to-day social posting and social media strategy for the GQ Middle East team. Reporting into GQ’s Global Audience Development Director , this role is responsible for daily posting across all social media channels, including Instagram and TikTok, and will also work in close collaboration with the video team to create social first video content. This position is also responsible for working with the editorial team on cover launches and features, commercial sponsorship deliverables and partnerships, attending and covering social rollout at events, and collaborating with audience development leads on growth strategy.

Along with a passion for storytelling and attention to detail, the candidate must have in-depth social media experience and a proven history of growing social audiences. The role is intended for someone who cares deeply about the important topics we cover, has strong writing skills, and is enthusiastic about joining an agile team. This person has an instinct for what’s on (and off) brand, has an eye for powerful visuals, understands how data can inform a smart editorial and social strategy, and is an expert at juggling multiple projects, managing deadlines, distilling social numbers into actionable insights, and advocating for strong social content for the brand.

Primary Responsibilities:

• Day-to-day scheduling, editing and optimising of content on multiple social media platforms including Facebook, X, Instagram and Pinterest
• Master GQ Middle East’s editorial tone of voice
• Work closely with editorial stakeholders to roll out cover stories and features across social media platforms
• Make content recommendations to the editorial team informed by social media trends
• Build creative assets for various social platforms
• Collaborate with video producers on ideation and creation of social first videos and franchises
• Coordinate with editors and publicists to ensure talent promotion on social
• Report on content performance and present social insights and best practices to GQ’s digital and audience development teams
• Brainstorm new ideas and plan rollout strategies in order to achieve audience growth on social platforms
• Attend events to cover social media posting

Requirements:

• A minimum requirement of 2 years social media management experience
• Passionate about existing and emergent social media platforms and growing audiences
• A strong understanding of social media trends and how to translate these into content for brands
• Familiarity of social video content and formats
• Experience of video strategy a bonus
• Positive team player and an enthusiastic work ethic
• Familiarity with GQ’s editorial content and tone of voice
• Strong writing and communication skills
• Good understanding of social media analytics and how to use data to inform strategy
• Experience optimising social media content for engagement and/or traffic
• Strong editorial judgement
• Excellent organizational skills, focus, and attention to detail
• An established ability to synthesize and communicate information quickly
• Must complete an edit test (writing samples are a plus)
• Written and spoken Arabic is a plus