Real Estate - Marketing Specialist

Job Title:

Real Estate Marketing Specialist

Location: Business Bay, Dubai

Industry: Real Estate (Preferred)

Employment Type: Full-Time

About the Role

We are seeking an experienced and results-driven Real Estate Marketing Specialist with strong expertise in digital advertising, website management, lead generation, social media, content strategy, and SEO.

The ideal candidate should have hands-on experience within the real estate industry and a proven ability to generate qualified property leads through integrated digital marketing campaigns.

Key Requirements

• Minimum 3+ years of digital marketing experience , preferably within real estate, property development, or property brokerage
• Proven experience planning, launching, managing, and optimising Meta Ads (Facebook & Instagram)
• Strong hands-on experience with Google Ads , including Search, Display, Performance Max, remarketing, and conversion-focused campaigns
• Demonstrated ability to generate qualified buyer, seller, investor, and property enquiry leads
• Strong understanding of digital marketing metrics including CPL, CPC, CTR, CPM, conversion rate, qualified CPL, CAC and ROAS
• Experience managing and optimising advertising budgets based on campaign performance and lead quality

WordPress & Landing Pages

• Strong working knowledge of WordPress
• Ability to create, edit, and manage property and campaign landing pages
• Experience developing conversion-focused landing pages for lead-generation campaigns
• Understanding of landing-page structure, UX, mobile responsiveness, page speed, forms, CTAs, and conversion optimisation
• Ability to integrate and troubleshoot lead forms, tracking pixels, Google tags, and conversion events
• Experience with commonly used WordPress page builders such as Elementor or equivalent
• Ability to make routine website and landing-page changes without depending entirely on a developer

Meta & Google Advertising

• Create and manage Facebook and Instagram lead-generation campaigns
• Develop audience strategies using broad, interest-based, retargeting, Custom Audiences, and Lookalike Audiences
• Create and optimise Google Search campaigns around property and investment-related keywords
• Conduct keyword research and search-intent analysis
• Manage negative keywords, search terms, bidding strategies, budgets, and conversion tracking
• Conduct structured A/B testing of creatives, audiences, copy, landing pages, and offers
• Analyse campaign performance and continuously optimise toward qualified leads and conversions rather than lead volume alone

Social Media Marketing

• Manage and grow real estate social media channels across Instagram, Facebook, LinkedIn, and other relevant platforms
• Develop monthly and weekly social media content calendars
• Plan content for property listings, new launches, investment opportunities, market updates, educational content, testimonials, and company branding
• Coordinate the creation of Reels, videos, static posts, carousels, Stories, and promotional content
• Understand current social media trends and adapt them appropriately for a professional real estate brand
• Monitor engagement and analyse social media performance

Content Strategy

• Develop an integrated content strategy aligned with property sales and lead-generation objectives
• Produce or coordinate high-quality website, landing-page, social media, advertising, and campaign content
• Write compelling ad copy, headlines, CTAs, property descriptions, and landing-page content
• Develop content targeting different customer segments, including homebuyers, property investors, landlords, sellers, and HNWIs
• Work closely with sales teams to understand lead quality and develop campaigns around actual customer requirements

SEO

• Strong understanding of on-page and off-page SEO
• Conduct keyword research for real estate and property-related search terms
• Optimise website pages, property pages, landing pages, blogs, titles, meta descriptions, headings, internal links, and content
• Develop SEO content strategies to improve organic search visibility
• Understand technical SEO fundamentals , including indexing, crawlability, page speed, mobile performance, redirects, canonicalisation, and website structure
• Experience with tools such as Google Search Console, Google Analytics, SEMrush, Ahrefs, or similar platforms
• Monitor keyword rankings, organic traffic, conversions, and overall SEO performance

Tracking, Analytics & Reporting

Candidates should have experience with:

• Google Analytics 4 (GA4)
• Google Tag Manager
• Google Search Console
• Meta Pixel
• Meta Events Manager
• Google Ads Conversion Tracking
• UTM tracking
• Lead and conversion attribution
• Marketing dashboards and campaign reporting

The candidate should be comfortable preparing regular performance reports covering:

Spend → Leads → Qualified Leads → CPL → QCPL → Conversions → Cost per Acquisition → Revenue/ROAS

Real Estate Marketing Experience

Preference will be given to candidates who have previously marketed:

• Residential properties
• Off-plan developments
• Ready properties
• Luxury real estate
• Investment properties
• Property launches
• Developer projects

Experience marketing properties in the UAE/Dubai real estate market would be a strong advantage.

Skills & Competencies

• Strong analytical and performance-marketing mindset
• Excellent written and verbal communication skills
• Strong attention to detail
• Creative thinking and content-planning ability
• Ability to manage multiple campaigns simultaneously
• Strong understanding of lead-generation funnels
• Ability to work independently and take ownership of campaigns
• Commercial understanding of the relationship between marketing spend, lead quality, sales conversion, and revenue
• Ability to coordinate effectively with sales teams, designers, videographers, content creators, and developers

Preferred Candidate

The ideal candidate is not simply a social media coordinator. We are looking for a hands-on Real Estate Digital Marketing Specialist who can independently manage the complete marketing funnel:

Strategy → Content → WordPress/Landing Pages → Meta & Google Ads → Lead Generation → SEO → Tracking → Optimisation → Reporting

• The candidate should ultimately be able to demonstrate how their marketing activities contribute to qualified property enquiries, sales opportunities, and revenue.

Apply Now to be part of a growing real estate team in Dubai.