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Digital Growth & Content Marketing Executive
International Global Talent · Dubai
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Job description
About the role
A well-established women's beauty and salon group in Dubai is hiring a Digital Growth & Content Marketing Executive with a strong 360° skillset to own its digital presence and drive booked appointments — not just followers.
This is an executor role, not a management one. There is no team beneath it. You will be the one writing, filming, editing, designing and running the ads — hands-on, on site, every day. If you are used to briefing agencies or overseeing freelancers, this is not the right fit.
Key responsibilities
- Own and execute the end-to-end digital marketing plan across all locations
- Run lead and booking generation campaigns across paid and organic channels
- Build and optimise Meta and TikTok ad campaigns (audience, creative, cost per booking)
- Shoot and edit short-form video on site — transformations, treatments, before/after, client moments
- Design branded graphics, carousels, menus and campaign assets
- Manage and grow Instagram, TikTok and Google Business profiles
- Support SEO and website content to rank on local beauty searches
- Coordinate with branch managers on offers, seasonal campaigns and launches
- Track performance against bookings and retention, and report directly to leadership
Profile
- Minimum 3–5 years of digital marketing experience
- Proven experience running Meta Ads with measurable lead or booking results
- Fluent in Premiere Pro or CapCut, Canva Pro and Photoshop
- Strong content and video editing portfolio — beauty, salon or lifestyle content strongly preferred
- Comfortable filming in a live working environment and directing staff and customers on camera
- Commercial mindset — focused on bookings, retention and revenue, not likes
- Experience in beauty, salon, spa, wellness or luxury retail is a strong advantage
- Arabic and English preferred
- Based in Dubai, with occasional regional travel
To apply
Send your CV and portfolio to hr@internationalglobaltalent.com with the subject line: Digital Growth & Content Marketing Executive — [Your Name]
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