Marketing Specialist

The candidate should creative, strategic, and results-driven Marketing Specialist to support the development and execution of AGSI’s content strategy. This role will focus on creating high impact, engaging content that positions AGSI as a pioneer in sustainable steel production and Net Zero innovation while supporting internal communication initiatives to enhance employee engagement

The ideal candidate will have a strong foundation in content creation and storytelling, with the ability to support the development of thought leadership pieces, assist in implementing content strategies, and contribute to various formats such as blog posts, social media updates, and industry reports that highlight AGSI’s expertise. Success in this role requires exceptional writing skills, a strong storytelling ability, and a strategic mindset for reaching and engaging target audiences. The Marketing Specialist will support multi-channel content distribution and leverage performance analytics to inform and optimize future strategies

Responsibilities

Content Strategy and Planning

• Support the development and execution of a content marketing strategy aligned with AGSI’s business objectives, sustainability goals, and brand positioning
• Identify key themes and narratives around sustainability topics and craft a compelling content vision that supports key stages of the customer journey and AGSI’s value proposition
• Create and manage a content calendar covering blogs, whitepapers, case studies, webinars, newsletters, and social media content
• Manage workflows, and content timelines, ensuring consistency and alignment with overall marketing campaigns

Content Creation and Management

• Contribute to the content creation process, coordinating with internal and external contributors to produce engaging, high-quality content.
• Collaborate with internal subject matter experts and industry partners to produce co-branded and expert-authored content and contribute to thought leadership pieces, whitepapers, and reports.
• Ensure all content aligns with AGSI’s tone, messaging framework, and brand guidelines.

Content Distribution and Promotion

• Assist in executing content distribution strategies across website, email, social media, and digital campaigns.
• Support SEO strategies through optimized content.

Marketing Support & Event Coordination

• Assist with the development of marketing collaterals including brochures, event branding, roll up banners, presentation materials and digital assets.
• Help coordinate logistics for events and exhibitions, including booth preparation, branded materials and on-site support

Internal Communications

• Assist in developing internal newsletters to enhance employee engagement and align teams with AGSI’s sustainability mission
• Work with the functions to craft compelling internal messages, announcements, and recognition initiatives

Required Qualifications

• Bachelor’s degree in marketing, Business Administration, Communications, Journalism or a related field.
• MBA in Marketing is preferred.

Qualifications

• 3- 4 years of experience in content marketing, ideally in a B2B or sustainability focused industry.
• Proven expertise in creating content and managing editorial processes
• Proficiency with content management systems (CMS), SEO, and social media platforms.
• Familiarity with design tools (Canva, Adobe Express, Figma) to assist with visual content
• Strong creative and analytical skills with experience in content performance measurement

Core Competencies

• Strategic thinking and creativity
• Collaboration and project management
• Data-driven decision-making
• Exceptional attention to detail