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Homecare Sales Manager & Operations Lead
Prima vita clinical laboratory · Dubai
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Job description
Position Overview
The Homecare Sales Manager & Operations Lead drives revenue growth, builds key referral partnerships, and oversees service delivery across the UAE. This role requires deep operational knowledge of home healthcare offerings—including doctor home visits, at-home lab services, private caregivers, and post-natal midwife care—alongside expertise in insurance claims processing and patient benefit verification.
Key Responsibilities
Business Development & Partner Management
- Develop and execute sales strategies targeting families, hospitals, clinics, insurance providers, and corporate partners across the UAE.
- Build strategic referral channels with physicians, maternity centers, and diagnostic facilities to drive recurring client volume.
- Tailor, negotiate, and present service packages while ensuring company profitability.
Service Delivery & Clinical Operations
- Oversee patient intake and service deployment for doctor-at-home visits, home lab testing/sample collection, private caregiving, and specialized midwife support.
- Verify patient insurance benefits, eligibility, and coverage levels prior to service initiation.
- Manage insurance claim filings, documentation submission, pre-authorizations, and direct-billing procedures to minimize claim rejections.
- Coordinate with field clinicians and caregivers to ensure high-quality patient outcomes and service reliability.
Team Leadership & Sales Performance
- Lead, train, and manage sales and administrative staff on homecare offerings, CRM usage, and insurance verification workflows.
- Set weekly/monthly revenue goals, track conversion rates, and manage the sales pipeline.
- Address client feedback promptly to maintain high customer retention and referral rates.
Key Performance Indicators (KPIs)
- Monthly and annual sales targets.
- Lead-to-client conversion rate and pipeline velocity.
- Insurance claim approval rates and timely benefit processing.
- Client retention rate and partner referral volume.
Requirements
- Experience: 3+ years in UAE healthcare, homecare sales, or clinic operations.
- Core Competencies: Practical knowledge of UAE health insurance billing/claims processing, patient benefit verification, and home-based clinical services (physician visits, diagnostics, nursing, midwifery).
- Skills: Strong negotiation, team leadership, CRM management, and client relation skills.
- Languages: English required; Arabic is a strong advantage.
- Licensing: Valid UAE driving license and vehicle required.
Pay: AED8,000.00 - AED15,000.00 per month
Work Location: In person
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