SEO Specialist

Company Overview:

Dr. Scent was established with a clear vision to redefine the fragrance industry through innovation and excellence. The company delivers premium scenting solutions for both residential and commercial environments, maintaining the highest standards of quality and customer satisfaction. With a strong, results-driven approach, Dr. Scent focuses on generating high-quality leads, optimizing conversion rates, and aligning marketing with sales, supported by effective team leadership to achieve measurable and sustainable growth.

Key Responsibilities:

- Optimize website elements including title tags, meta descriptions, content, and user experience (UX) for on-page SEO.

- Implement and enhance technical SEO aspects such as indexing, sitemap management, and resolving crawl errors.

- Conduct keyword research and competitor analysis to inform content strategies and enhance keyword performance.

- Collaborate with content writers to ensure articles are optimized for search engines and improve existing pages for higher rankings.

- Analyze website performance using tools like Google Analytics and provide monthly reports detailing traffic growth and actionable recommendations.

Required Skills and Qualifications:

- 2–4 years of proven experience in SEO, with hands-on knowledge of on-page and technical SEO principles.

- Proficiency in using SEO tools such as Ahrefs or SEMrush.

- Solid understanding of digital marketing concepts and strategies.

- Strong analytical skills with a focus on data and performance metrics.

- Ability to work independently while effectively coordinating with content and marketing teams.