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Regional Activation Manager (m/f/d) for the Consumer Products Division - Romandie

L'Oréal · Geneva

Geneva · On-siteFull-TimePosted Aug 27, 2026

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Job description

Join us to create the beauty that moves the world! As a global leader and Beauty-Tech pioneer, we are looking for passionate talents who want to actively shape our success story. In a constantly changing world, we identify the latest trends, act data-driven, and develop innovations that merge beauty with technology.

Over 86.000 employees in over 150 markets commit themselves every day to turn our vision of a sustainable and forward-looking beauty industry into reality.

At L’Oréal, we live a culture of learning , personal development , and entrepreneurship . We offer our employees numerous opportunities to expand their skills, take responsibility, actively shape their careers, and thus have a positive impact. With our long history of innovation and our commitment to sustainability issues, we set standards for responsible entrepreneurship.

Are you ready to shape the beauty world of tomorrow? Then become part of our team. The Role Role Overview As the Regional Activation Manager (m/f/d) for the Consumer Products Division (CPD) in Romandie, you will act as the key field representative, driving commercial activations and supporting our Beauty Advisor network to maximize brand visibility and in-store performance.

Your Tasks

  • Field Activation: Manage relationships with top points of sale, negotiating in-store activations, merchandising, and secondary placements to ensure high visibility for new product launches and brand campaigns.
  • Beauty Advisor Management: Lead, coach, and support the Beauty Advisor team. Participate actively in their recruitment, ongoing training, skill development, and performance assessment.
  • Direct Key Account Management (ca. 20%): Own direct relationships with key regional clients (e.g., Cadar, Aligro, Spar, Volg). Serve as the primary point of contact to negotiate headquarter assortments, optimize promotional plans, and manage client P&L and sales forecasts.

Your Profile

  • Collaboration & Relationship Building: Strong ability to build constructive business partnerships, deliver constructive feedback, and earn stakeholder trust.
  • Entrepreneurship & Proactivity: A proactive mindset with a strong drive to identify new business opportunities and optimize investments.
  • Communication & Problem Solving: Excellent interpersonal skills, enabling effective and proactive cross-functional collaboration internally.
  • Languages: Fluent in French (native or bilingual), with a minimum of C1 level in German.
  • Mobility & Flexibility: A valid driver's license and the flexibility to travel regularly across the Romandie region to visit points of sale.

Our Offer

  • A permanent employment contract in a crisis-resistant, growing market with a comprehensive range of social benefits.
  • An attractive and competitive remuneration package as well as a voluntary profit-sharing scheme.
  • Individual personal and professional development, a strong learning curve, strong team spirit and an open, cooperative corporate culture.
  • Diverse national and international development perspectives.

Diversity, Equity & Inclusion At L’Oréal, we know that true innovation and creativity arise from diversity. That’s why we actively foster a work environment grounded in diversity, equity and inclusion. We value the unique perspectives and talents of our employees as the key to our success.

Discrimination or harassment of any kind, for example, based on sex, skin color, religion, sexual orientation, gender identity, age, origin, disability, or other protected characteristics, is not tolerated at our company. Diversity and inclusion are firmly embedded in our corporate culture. If you’d like to learn more about this and our initiatives in this area, please visit here.

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