IMC Manger-DACH(Mandarin Speaking)

Key Responsibilities

1. Translate global brand positioning and local consumer insights into actionable regional brand communication strategies. Lead major brand moments and own end-to-end campaign management, from strategy and creative concept to execution and post-campaign review.
2. Coordinate product marketing, PR, social media, KOL/influencer marketing, media, and advertising teams to ensure aligned go-to-market plans for new product launches and integrated marketing campaigns. Manage campaign budgets and take ownership of project ROI and business objectives.
3. Build and manage a strong network of 4A agencies and creative partners. Lead the development of campaign big ideas, message houses, key visuals, TVCs, and visual storytelling. Ensure all creative output meets the standards of premium Western European aesthetics and local cultural relevance.
4. Plan and execute regional and country-level industry exhibitions, pop-ups, activations, and experiential marketing campaigns. Create immersive brand experiences that strengthen brand visibility, consumer engagement, and regional market impact.

Requirements

1. Bachelor’s degree or above. English and German can be used as working languages. 10+ years of experience in brand marketing, integrated marketing, consumer electronics, technology, or 4A agency.
2. Proven experience independently leading full-cycle integrated marketing campaigns for product launches in major Western European markets. Experience managing local country-level marketing budgets of €3 million or above is required. Strong track record in leading local brand campaigns in DACH region is highly preferred.
3. Strong end-to-end capability across strategy, content, creative, execution, and performance review. Excellent project management skills, with the ability to manage complex cross-functional projects and deliver clear business outcomes.
4. Consumer and Cultural Understanding
5. Deep understanding of DACH culture, premium consumer segments, and local creative standards. Ability to translate brand strategy into locally resonant campaigns.
6. Strong integrator with excellent stakeholder management skills, resilience under pressure, and a passion for technology brands expanding globally.