Marketing Manager DACH (B2C)

Project description

We are a globally leading ABC (All Back Contact) solar module manufacturer experiencing rapid growth across the European market. While our previous marketing focus has been on installers and distributors, we are now building brand presence directly with end consumers — villa and single-family home owners, as well as commercial rooftop decision-makers in Germany, Austria and Switzerland.

This is the first dedicated B2C marketing role in the DACH region. Social media is the primary battlefield and the core capability for this role. Beyond that, you will own end-user facing digital touchpoints (website content, EDM, webinars) and offline marketing activities (exhibitions, homeowner events, installer co-branded events), translating online awareness into qualified leads and directing them to our certified installer network.

This is a "build from 0 to 1" role — you are not maintaining an established marketing system; you are defining what it looks like.

Key Responsibilities

I. Social Media Operations & Content — approx. 70%

• Content planning & production: Independently manage the end-to-end content process for end-user facing content — topic selection, scripting, shooting, editing, copywriting, and publishing; lead external vendors and creators to produce native content tailored to each platform (short videos / Reels / Shorts / TikTok, image-text posts, Stories, etc.); translate technical product language into consumer-friendly messaging (savings on electricity bills, rooftop aesthetics, energy yield, return on investment)
• Account management: Manage the day-to-day operations and content calendar for DACH regional accounts on Instagram, TikTok, YouTube, Facebook, and other platforms
• Community management: Engage with comments and DMs, handle user inquiries, manage reputation, and direct high-intent leads to local installers
• KOL & partnerships: Establish collaborations with industry KOLs, home lifestyle bloggers, and energy content creators; plan co-branded content
• Support paid media teams (Meta Ads, TikTok Ads, etc.) with creative assets and participate in performance optimization

II. Digital Marketing — approx. 15%

• Website: Plan and update end-user facing content for DACH regional pages (product pages, case studies, landing pages, installer locator); collaborate with HQ/European digital teams on launch; support localized SEO requirements and create content optimized for German search behavior
• EDM / Email marketing: Plan, write, and send email content targeting end consumers and potential homeowners; track open rates, click-through rates, and conversions
• Webinars / online events: Plan and execute online events for homeowners or commercial customers; manage topic selection, speaker coordination, promotion, and post-event follow-up
• Collaborate with HQ digital teams to maintain the lead flow path, ensuring online traffic effectively converts into traceable leads

III. Offline Marketing & Events — approx. 15%

• Offline events: Plan homeowner open days, model roof tours, community events, and co-branded promotional activities with installers
• Marketing collateral: Own content and localization for DACH end-user facing materials (brochures, posters, booth content, product displays); collaborate with design teams
• Support collaborations and content contributions with local media and industry publications

Cross-cutting: Data & Collaboration

• Establish and track marketing KPIs (follower growth, engagement rate, video completion rate, website traffic, EDM performance, lead volume and quality)
• Collaborate with HQ/European brand teams and partners to ensure consistent brand expression
• Monitor DACH PV market trends and competitor marketing activities; provide actionable insights

Qualifications

Must-Have

• Native-level German (C2 / Muttersprache) with excellent German copywriting and verbal communication skills
• English as a working language (B2 or above), with the ability to communicate effectively with international teams
• 3+ years of B2C marketing experience, with social media operations as a core competency — industry background is flexible (FMCG, home/lifestyle, automotive, consumer electronics, retail, travel, lifestyle, etc. all acceptable)
• Ability to independently or with vendors complete the full content production cycle; hands-on experience with basic shooting and editing
• Foundational digital marketing knowledge: understanding of website CMS, EDM tools, and online event mechanics
• Genuine understanding of DACH user behavior and social media ecosystem; familiarity with platform algorithms
• Data-driven mindset with the ability to evaluate content and campaign performance and adjust strategies accordingly
• Valid German work permit and ability to work in Düsseldorf

Nice-to-Have

• Proven experience building and growing social accounts from 0 to 1
• Background in solar, energy, construction, smart home, or durable consumer goods
• On-camera presence, or basic photography / graphic design skills

What We Offer

• A truly ownership-driven role — your decisions directly shape the brand's voice in the DACH end-consumer market
• A full-spectrum marketing scope covering social, digital, and offline channels — not limited to a single discipline
• The platform of a fast-growing international company with support from HQ brand, design, and product teams
• Competitive compensation and performance-based bonuses
• Days of paid annual leave, career development and training opportunities
• Opportunities to participate in major European industry exhibitions and international projects