Marketing Manager – Performance, Social & Community

ROLE SUMMARY

We are looking for a Marketing Manager to own and lead the entire marketing function for our UAE operations end-to-end — performance marketing, social media, and community management under one person, not three separate hires. This role is for someone who can plan and run paid acquisition campaigns, build and grow an engaged social presence, and manage community/audience relationships, while tying all three back to shared business goals. We need a hands-on operator who can both set marketing strategy and personally execute across channels, not someone who only manages agencies or delegates execution.

KEY RESPONSIBILITIES – PERFORMANCE MARKETING

• Plan, launch, and optimize paid campaigns across Meta, Google, TikTok, and other relevant platforms, owning budget allocation and ROI.
• Track and report on key performance metrics (CAC, ROAS, CTR, conversion rates) and continuously test and refine campaigns based on data.
• Manage the overall marketing budget across channels, reallocating spend toward what's working and cutting what isn't.
• Set up and maintain tracking, attribution, and analytics (e.g., Meta Pixel, Google Analytics, UTM structure) to ensure clean performance data.

KEY RESPONSIBILITIES – SOCIAL MEDIA

• Own the content calendar and posting strategy across all social platforms (Instagram, Facebook, LinkedIn, TikTok, etc.), tailored to each platform's audience.
• Direct or personally produce content — working with designers/videographers where available — to keep a consistent brand voice and visual identity.
• Monitor social trends and competitor activity in the UAE market and adapt content strategy proactively.
• Track engagement, follower growth, and social-driven traffic/conversions, adjusting strategy based on results.

KEY RESPONSIBILITIES – COMMUNITY MANAGEMENT

• Manage day-to-day engagement with the brand's online community — responding to comments, messages, and reviews in a timely, on-brand manner.
• Build and nurture relationships with followers, customers, and relevant local influencers or partners to strengthen brand loyalty.
• Identify and escalate potential PR or reputation issues early, and handle routine community concerns independently.
• Gather community feedback and insights and feed them back into broader marketing and product/service decisions.

CROSS-FUNCTIONAL RESPONSIBILITIES

• Develop and own the overall UAE marketing strategy and calendar, ensuring performance, social, and community efforts work together rather than in silos.
• Report regularly to leadership on marketing performance, budget spend, and ROI across all channels.
• Manage relationships with external agencies, freelancers, or platforms as needed, without being dependent on them for core execution.
• Stay current on UAE/GCC digital marketing trends, platform changes, and regional consumer behavior.

REQUIREMENTS

• Proven experience running performance marketing campaigns with real budget ownership and measurable ROI.
• Hands-on experience managing social media accounts and content strategy for a brand, not just consulting on it.
• Experience in community management or customer-facing digital engagement.
• Strong analytical skills — comfortable working in ads platforms, analytics dashboards, and translating data into decisions.
• Familiarity with the UAE/GCC market and consumer behavior preferred.
• Strong written and verbal English; Arabic language skills are a plus for community engagement.
• Based in or willing to relocate to the UAE.

PREFERRED ATTRIBUTES

• A generalist marketer who thrives owning multiple channels rather than specializing narrowly in one.
• Comfortable operating with autonomy — setting strategy and executing without heavy oversight.
• Creative instinct paired with a data-driven approach to decision-making.

WHAT WE OFFER

• Competitive salary commensurate with experience, plus standard UAE employment benefits (visa sponsorship, medical insurance, annual leave).
• Full ownership of the marketing function with direct visibility to leadership.
• The opportunity to build and shape the marketing operation from a senior, hands-on position.

Work Location: In person