B2B Marketing Assistant / Exhibition Coordinator

🌟 We’re Hiring: B2B Marketing Assistant / Exhibition Coordinator

📍 Location: United Arab Emirates (Remote)

🕒 Employment Type: Part-Time

💼 Experience Level: Mid-Level to Senior

🌐 Work Arrangement: Fully Remote

About Us

We are a B2B-focused organization helping businesses build stronger market visibility, customer relationships, and commercial opportunities through strategic marketing, industry events, exhibitions, and professional networking. Our teams combine marketing, sales, content, and event coordination to support sustainable business growth.

We value creativity, organization, commercial awareness, communication, and measurable results. We are looking for a proactive marketing professional who can support B2B campaigns and coordinate successful exhibition and event activities.

The Role

We are seeking an experienced B2B Marketing Assistant / Exhibition Coordinator to support B2B marketing campaigns, trade exhibitions, conferences, industry events, lead-generation activities, and marketing operations.

The ideal candidate is organized, commercially minded, detail-oriented, and comfortable coordinating multiple stakeholders, deadlines, suppliers, and event-related activities.

Key Responsibilities

• Support B2B marketing campaigns designed to generate leads, strengthen brand awareness, and support sales objectives.
• Assist with planning and coordinating exhibitions, trade shows, conferences, seminars, networking events, and corporate events.
• Research relevant industry exhibitions, conferences, associations, publications, and business events.
• Coordinate event registration, exhibitor applications, booth requirements, sponsorship arrangements, and event schedules.
• Liaise with exhibition organizers, venues, contractors, suppliers, agencies, and internal teams.
• Assist with booth planning, branding, signage, promotional materials, displays, equipment, and logistics.
• Coordinate the production and delivery of brochures, business cards, banners, presentations, merchandise, and other marketing materials.
• Maintain event calendars, project timelines, budgets, supplier information, and task trackers.
• Support pre-event marketing activities including email campaigns, invitations, social-media announcements, landing pages, and promotional content.
• Assist sales teams with lead-generation campaigns, prospect lists, meeting schedules, and event appointments.
• Coordinate lead capture during exhibitions and ensure prospect information is accurately recorded and transferred to CRM systems.
• Follow up on event leads with sales and business-development teams after exhibitions and conferences.
• Prepare event briefs, attendee lists, schedules, presentations, briefing documents, and post-event reports.
• Monitor event performance including attendance, leads generated, meetings, engagement, costs, and commercial opportunities.
• Assist with market and competitor research to identify relevant B2B opportunities and industry trends.
• Support the development of presentations, newsletters, case studies, company profiles, brochures, and other B2B marketing materials.
• Coordinate with content, design, digital marketing, sales, and corporate communications teams.
• Maintain accurate marketing databases, CRM records, campaign information, supplier details, and event documentation.
• Assist with email marketing, LinkedIn campaigns, digital advertising, and other approved B2B marketing channels.
• Track marketing expenses and assist with invoice processing and budget monitoring.
• Collect feedback from attendees, prospects, customers, sales teams, and event partners to improve future activities.
• Assist with post-event analysis and recommend improvements to event planning, lead generation, and marketing processes.
• Maintain professional relationships with suppliers, event organizers, industry partners, customers, and prospects.
• Follow brand guidelines, marketing approval procedures, privacy requirements, company policies, and event-management standards.

Requirements

• Bachelor’s degree or equivalent qualification in Marketing, Business Administration, Communications, Event Management, Public Relations, or a related field is preferred.
• 3+ years of professional experience in B2B marketing, event coordination, exhibitions, trade shows, marketing operations, or a related role is preferred.
• Strong understanding of B2B marketing, lead generation, event promotion, and customer engagement.
• Excellent spoken and written English communication skills.
• Strong organizational, project-coordination, communication, and time-management abilities.
• Excellent attention to detail and ability to manage multiple deadlines simultaneously.
• Confident working with customers, sales teams, suppliers, event organizers, and senior stakeholders.
• Proficiency in Microsoft Office, PowerPoint, Excel, email marketing platforms, CRM systems, and digital marketing tools.
• Experience with Salesforce, HubSpot, Mailchimp, LinkedIn Campaign Manager, Eventbrite, or similar platforms is advantageous.
• Experience coordinating trade shows, exhibitions, conferences, corporate events, or industry networking activities is advantageous.
• UAE or GCC B2B marketing and exhibition experience is advantageous.
• Experience in technology, financial services, real estate, logistics, professional services, healthcare, manufacturing, or other B2B industries is advantageous.
• Knowledge of event budgets, supplier management, booth logistics, lead tracking, and post-event reporting is advantageous.
• Google Ads, Meta, LinkedIn, HubSpot, CIM, or event-management certifications are advantageous but not required.

What We Offer

• Flexible part-time working opportunities within a professional B2B marketing and events environment.
• Competitive compensation aligned with experience, marketing expertise, and event-coordination responsibilities.
• Opportunity to develop expertise across B2B marketing, exhibitions, trade shows, lead generation, event management, and business development.
• Exposure to industry events, corporate campaigns, digital marketing, CRM platforms, professional networks, and commercial projects.
• Professional development opportunities and continuous learning in B2B marketing, event strategy, digital campaigns, customer engagement, and lead generation.
• A dynamic and collaborative environment where creativity, organization, commercial thinking, communication, teamwork, and measurable marketing results are highly valued.