Marketing Assistant

Main Duties:

Administration

• Coordinate with suppliers’ quotations for print production of collateral.

• Coordinate with purchasing any outstanding purchase requisitions.

• Collection of press clippings and build up a press archive.

• To maintain a database for media, suppliers and events companies.

• To maintain the hotel photo library and filing.

• To ensure that an efficient and accurate filing system, both manual as well as electronically, is always maintained.

Social Media

• To respond to queries on social media pages.

• To support the Marketing Manager in generating content for social media pages.

• To track performance of social media pages on a weekly basis.

• To maintain a database of key influencers for both hotel stays and dining in the restaurants.

Financial and Revenue Responsibilities

• Follow up and ensure payments to suppliers are made.

• Works with Marketing Manager in the preparation and management of the department’s budget. Duties include:

• Assists in coordinating the preparation of the departmental annual budget

• Assists in monitoring and controlling departmental costs on an ongoing basis to ensure performance against budget

• Assists in the preparation of the hotel strategic plan, goals program, and Marketing Departmental Budget

Guest Service Responsibilities

• Ensure media or VIPs stays and reviews are communicated to other departments, and all special requirements are noted and met.

Marketing & Communications Responsibilities

• To assist the Marketing Manager in developing and implementing effective PR and advertising strategies.

• To liaise with appointed advertising agency or in-house graphic designer with design and layout coordination and production of stationery, collateral, ads, brochures and graphics.

• To support the Marketing Manager in organizing and conducting photo shoots.

• To track and maintain information about competitors’ marketing and communication activities in UAE market (promotions, offer, articles, advertising, collateral) and to develop and update a filing system for all information.

• To track and maintain information on Food & Beverage trends and competitors’ activities.

• Act as the liaison between the hotel and the appointed agencies to generate awareness, develop press releases, news releases and photo captions for the hotel according to the marketing objectives.

• To assist the Marketing Manager in creating property press kits, press releases and creative communication of newsworthy items with the PR agency.

• Regular update of the press kits.

• To develop and maintain active contacts with the press and key overseas media.

• To build a database of key media contacts, opinion makers and local VIPs.

• To assist the Marketing Manager to ensure adequate targeted publicity and coverage of the hotel’s positioning, promotional programs, corporate image building and other activities.

• To assist the Marketing Manager in developing sales promotions with external partners such as embassies, organizations, credit card companies, banks, department stores, airlines, etc.

• To ensure the hotel’s web pages and OTA pages are up to date and advice on keeping site dynamic for Internet related exposure and advertising.

• To ensure the correct policy and brand standards are followed by the hotel in all marketing collateral, advertising and E-Commerce.

Other Duties: 

• To maintain good relationships with their colleagues and all other departments.

• To report to duty punctually always wearing the correct uniform/attire and nametag.

• To maintain a high standard of personal appearance and hygiene and adhere to the hotel and department appearance standards.

• To provide friendly, courteous and professional service always.

• To ensure that the correct brand standards and methods of service are maintained as stated in the Brand Standards.

• To respond to any changes in the department as dictated by the needs of the industry, brand or hotel.

• To be flexible and to carry out any other reasonable duties and responsibilities within the job capability as assigned, including redeployment to alternative departments/areas if required, to meet business demands and guest service needs.

• To attend training and meetings as and when required.

• To assess situations and to be able to react accordingly through analysis and perspective.

• Minimum 2 years’ experience in the marketing, digital or related professional area.

• Strong luxury hotel background is preferred.

• Fluency in English, written and spoken. Fluency in Arabic is appreciated.