Sales Representative – DACH Region (Outdoor, Hunting Industry)

Sales & Territory Development

• Develop and execute sales strategies across Germany, Austria, and surrounding regions

• Identify, prospect, and onboard new retailers, buying groups, and

• distributors

• Expand product penetration within existing accounts

• Conduct regular field visits to hunting shops, outdoor retailers, and distributors

Account Management

• Build long-term relationships with store owners, buyers, and category

• managers

• Support dealers with product knowledge, training, and merchandising strategies

• Ensure strong in-store presence and optimal product positioning

• Collaborate with distributors to improve availability and logistics performance

Market Expertise & Intelligence

• Monitor trends, competitor activity, and pricing within the DACH hunting/outdoor market

• Provide insights on customer preferences and regional differences

• Act as the “voice of the market” internally

Trade Shows & Industry Presence

• Represent the company at major events such as IWA OutdoorClassic (Germany) and regional trade fairs

• Support dealer events, demo days, and in-store promotions

• Strengthen brand visibility across the region

Forecasting & Reporting

• Develop and manage territory sales forecasts

• Maintain accurate pipeline and account data in CRM

• Provide regular updates on performance, opportunities, and risks

Qualifications & Experience

• Proven B2B sales experience, ideally in hunting, outdoor, sporting goods, or related industries

• Strong network of dealers, distributors, or retailers in the DACH region is highly preferred

• Deep understanding of multi-brand retail environments

• Excellent negotiation and relationship-building skills

• High level of autonomy, organization, and accountability

• Willingness and ability to travel extensively within the territory

Language Requirements

• Fluent German (mandatory)

• Professional English (mandatory)

• French (strong asset), especially for cross-border collaboration (France / Benelux)

Key Competencies

• Relationship-driven and customer-focused

• Strong commercial acumen

• Market awareness and adaptability

• Entrepreneurial mindset

• Passion for hunting, shooting sports, and outdoor activities

What We Offer

• Competitive salary with performance-based incentives

• High degree of autonomy within a key European region

• Opportunity to work in a specialized, passionate industry

• Growth potential within an expanding international organization