Director of Marcoms

JOB SUMMARY

Director of Marketing and Communications (Marcomm) is responsible for the Marketing Communications strategy planning and execution for the entire hotel. Working with DOSM, the individual will establishing long-range objectives and specify the strategies and actions. The Director of Marcomm will manage active and engaged communities around a defined topic or topics by managing long-lead editorial calendars, monitoring online conversations.

THE ROLE

• Provides inspirational leadership, clear vision and direction to team members to ensure delivery of the Capella brand, values and vision, to create an amazing experience for our guests and team members.
• Communicates expectations, recognises performance, and produces consistent desired business results.
• Be an exemplary role model in inspiriting team members through strong demonstration of the Capella Culture and Service Philosophy.
• Oversees and manages the daily operations of the department and ensures that all team members comply with service standards, departmental policies and operating procedures set by the hotel.
• Proactively foster the relationship with internal and external stakeholders, including E-commerce., Graphic, Digital, All Response Media and PR.
• Manages the distribution of content across social platforms, content calendar, content library, adding new content of events etc.
• Optimize tags across multiple distribution outlets. Linking content to ongoing local, national and global events; both within the bars industry but also all lifestyle related occurrences.
• Monitor community feedback in real-time and assist with fan engagement.
• Manage active and engaged communities around a defined topic or topics by managing long-lead editorial calendars, monitoring online conversations.
• Participate in online conversations to build brand visibility, customer satisfaction and marketing/ecommerce support.
• Establish a positive online presence for the hotel(s) by integrating property-specific and brand messaging in a compelling and valuable way for participants.
• Provide day-to-day analysis of data from listening and GMS tools.
• Create and manage reporting, profile moderation, outreach activities, etc.
• Develop relationships with clients and working closely with them to learn their business and communication needs.
• Interact with corporate e-commerce, strategic alliances and other corporate departments to verify leadership of the hotels in any e-marketing opportunities.
• Research social media opportunities for all market segments: business transient, leisure, group catering and food and beverage.
• Assist with development and pull-through of social media and digital marketing strategy and overarching reports.
• Keep apprised of all relevant client, industry and market developments.
• Uncover solicitation opportunities for managers in each market.
• Serve as a resource for the sales and operations team regarding Internet distribution issues, questions, or new programs.
• Observe, receive, and otherwise obtain information from all relevant sources.
• Establish long-range objectives and specify the strategies and actions to achieve them.
• Analyze information and evaluate results to choose the best solution and solve problems. Produce a monthly social media report and present this at the regular PR meeting
• Develop, design, or create new applications, ideas, relationships, systems, or products, including artistic contributions.
• Verify marketing communications support regional, market, and hotel business objectives and goals.
• Support execution and fulfillment of projects as outlined on marketing communications plans.
• Verify adherence to Marketing Communications standards, brand standards, and format guidelines.
• Develop strong working relationships with outside vendors to verify quality, cost effective creative executions.
• Verify marketing information provided to the properties is accura