Public Relations and Marketing Expert_Riyadh Bus (f/m/d)

Bevezetés

Railways for the world of tomorrow.

Felelősségek

DB Engineering & Consulting is a part of the DB group, a world-leading global railway company with an extensive organization in Germany and projects around the world. Our company offers technically sophisticated and customized infrastructure, mobility and transport solutions. With our sustainable concepts, gained from our experience in project work for decades, we ensure the future success of economic regions, make important contributions to the protection of the environment and help shape the world of the future. We represent 180 years of rail experience, and our infrastructure projects connect continents. We set the standard for transportation and modern mobility.

For Saudi Arabia, we are looking for a passionate Public Relations and Marketing Expert (m/f/d).

Responsibilities

• Develop and implement public relations and marketing strategies to support public transport services and enhance ridership
• Plan and execute awareness campaigns for bus services, AFC systems (ticketing), and IT/AVM passenger information systems
• Manage brand positioning and communication materials, ensuring consistency across all channels (digital, print, on-ground)
• Lead stakeholder and public engagement initiatives, including coordination with authorities, media, and community groups
• Oversee media relations, including press releases, briefings, and crisis communication management
• Monitor and analyze customer feedback, satisfaction levels, and market trends to inform service improvements
• Coordinate with operations teams to ensure accurate and timely passenger information dissemination (e.g., service changes, disruptions)
• Track and report campaign performance, KPIs, and ROI, ensuring continuous improvement of marketing activities.

Képzettség

Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, or related field (Master’s preferred)
• Minimum 10 years of experience in PR and marketing, preferably in transport, infrastructure, or public sector projects
• Proven experience in developing and delivering large-scale communication and awareness campaigns
• Strong knowledge of media relations, branding, and digital marketing channels (social media, web, campaigns)
• Experience managing public-facing communications in operational environments (e.g., transport systems, smart city services)
• Demonstrated ability to analyze customer insights, data, and campaign performance metrics
• Excellent written and verbal communication skills in English (Arabic is a strong advantage)
• Strong stakeholder management skills, with the ability to work across multi-disciplinary and multicultural teams.