Performance Marketing Lead

Performance Marketing Lead – UAE

We’re working with a fast-growing digital health and wellness business that is looking for an experienced, hands-on Performance Marketing Lead to drive and scale paid acquisition across the UAE, Saudi Arabia and wider GCC.

This is a role for a true performance marketer — someone who is still actively inside the ad accounts, building campaigns, testing funnels and optimising performance rather than managing agencies or overseeing strategy from a distance.

The Role

You’ll take ownership of paid acquisition strategy and execution across multiple digital channels, with direct responsibility for growth, revenue and performance.

Key responsibilities include:

• Own the end-to-end setup, launch and daily optimisation of campaigns across Meta, Google Ads, Snapchat, WhatsApp and emerging performance channels
• Take full accountability for CAC, ROAS, LTV, conversion rates and revenue targets
• Personally build and manage campaigns within native advertising platforms
• Develop targeting strategies, audience segmentation, bidding structures and campaign frameworks
• Work closely with creative teams to continually test ad formats, copy, video content and conversion-focused creative
• Build and optimise high-converting acquisition funnels, including WhatsApp customer journeys
• Analyse performance data daily, identify bottlenecks and rapidly scale successful campaigns
• Troubleshoot tracking, attribution and conversion issues

What We’re Looking For

• 6+ years of performance marketing experience
• Proven experience directly scaling paid acquisition campaigns with significant budgets
• A genuinely hands-on practitioner who currently builds, launches and optimises campaigns personally
• Strong expertise across Meta Ads Manager and Google Ads, including Search, Performance Max and YouTube
• Experience with Snapchat Ads and WhatsApp acquisition funnels
• Excellent written and spoken English
• Highly analytical, commercially focused and driven by measurable results