Performance Media Specialist

Company Description Cheil Middle East & Africa is part of Cheil Worldwide, an award-winning global marketing agency that creates 360 campaigns, retail experiences, digital products, and innovative technology solutions. The agency’s work is grounded in data and digital innovation, delivering impactful ideas across markets and media to connect brands and products with people. Cheil Worldwide, founded in 1973 in Seoul, South Korea, operates across six continents with over 40 offices, seven affiliate companies, and more than 6,000 employees, including specialist agencies such as Iris, BMB, McKinney, and The Barbarian Group. The Dubai office serves as the regional HQ for MEA, supporting offices in Saudi Arabia, Jordan, Iran, Qatar, South Africa, Nigeria, Ghana, Kenya, and Turkey. At Cheil MEA, the culture is driven by the spirit of “TU:HON,” focused on achieving the impossible for clients and partners.

Role Description - The Performance Media Specialist will be responsible for the day-to-day management, optimization, analysis, and reporting of digital media campaigns across multiple platforms.

This

is a hands-on role for someone with 3-4 years of experience in performance

media who can manage campaigns, monitor delivery and performance, identify

optimization opportunities, and turn campaign data into clear insights and

recommendations.

The

role combines strong media execution with data and reporting skills. The ideal

candidate should be comfortable working across media platforms, analysing

performance data, troubleshooting discrepancies, and improving campaign

performance and reporting processes.

Key Responsibilities

1. Media Campaign Management & Optimization

• Manage and monitor digital media campaigns across Meta, Google Ads, YouTube, TikTok , and other relevant platforms.
• Monitor campaign delivery, spend, pacing, and performance against agreed KPIs and budgets.
• Identify performance trends, delivery issues, and optimization opportunities.
• Optimize campaigns across budgets, bids, audiences, placements, and creative based on campaign objectives and performance.
• Ensure campaigns are set up correctly and delivered according to agreed plans, timelines, and budgets.
• Maintain campaign documentation, including key changes, optimizations, and performance learnings.
• Proactively identify and escalate campaign issues with clear analysis and recommended actions.

2. Performance Analysis & Insights

• Analyse campaign data to understand performance drivers, trends, and areas for improvement.
• Track key media metrics including CTR, CPM, CPC, CPA, conversion rate, ROAS, reach, and frequency .
• Identify anomalies or unexpected changes in campaign performance and investigate the underlying reasons.
• Translate campaign data into clear, actionable insights and optimization recommendations.
• Support media planning and strategy discussions with relevant performance data and learnings.
• Evaluate audience, placement, creative, and platform performance to identify opportunities for improvement.

3. Reporting & Data Management

• Consolidate campaign data from multiple media platforms and maintain accurate reporting.
• Prepare regular weekly and monthly performance reports for internal teams and clients.
• Build and maintain reporting templates, dashboards, and performance trackers using Excel, Google Sheets , and relevant reporting tools.
• Reconcile campaign data across media platforms and internal reporting systems and investigate discrepancies.
• Ensure campaign data and calculations are accurate before reports are shared.
• Develop clear charts, visualizations, and summaries that communicate campaign performance effectively.
• Support customized reporting and analysis based on client and business requirements.

4. Process Improvement & Collaboration

• Identify opportunities to improve campaign management, reporting, and data processes.
• Stay updated on changes, new features, and best practices across key media platforms.
• Share relevant platform updates and campaign learnings with the wider media team.
• Work closely with Media Planners and Account Managers to ensure campaign objectives and performance expectations are aligned.
• Support team members with media platform, reporting, and performance-related queries.
• Maintain clear documentation of processes, reporting requirements, and campaign learnings.

What We’re Looking For

• 3–5 years of hands-on experience in performance media, digital media buying, or campaign management.
• Experience managing campaigns across platforms such as Meta, Google Ads, YouTube, and TikTok .
• Strong understanding of digital media metrics and campaign optimization.
• Good analytical and problem-solving skills with the ability to identify trends and performance issues.
• Strong Excel and Google Sheets skills, including Pivot Tables, lookups, data validation, and reporting.
• Experience preparing campaign performance reports and dashboards.
• Strong attention to detail and commitment to data accuracy.
• Ability to manage multiple campaigns, deadlines, and stakeholders effectively.
• Good communication skills with the ability to explain campaign performance and insights clearly.
• Fluent in English, both written and verbal.