Marketing & Brand Strategy Internship

About the Internship

I'm looking for a motivated marketing, graphic design, or communications student who wants to learn how brand and marketing strategy are developed in real life, from concept to execution.

This internship offers a hands-on learning opportunity to work closely with Heidi, an experienced Brand & Marketing Strategist, on real client projects and early-stage startup work.

This role is designed primarily as a learning and portfolio-building experience, with strong mentorship and guidance throughout.

What You'll Learn

During this internship, you will gain insight into:

• How to analyze a new business concept and market context
• How target personas and positioning are defined
• How offers and messaging are structured strategically
• How social media strategy connects to business goals
• How strategy translates into practical content planning

You'll observe the strategic process closely and actively contribute while developing your own portfolio work.

Your Role

Under close supervision and guidance, you will support the development of a social media strategy and content direction for a clients Instagram presence.

Typical activities include:

• Supporting audience and trend research

• Assisting with content ideation based on strategic guidelines

• Creating draft social media posts, including visual and short-form video concepts for feedback

• Helping structure a content calendar

• Contributing to a documented case study for your portfolio

All activities are part of a guided learning process with regular feedback.

What You'll Gain

• Direct mentorship from a senior brand strategist
• Exposure to real strategic decision-making
• Practical experience translating strategy into content
• A structured case study you can include in your portfolio
• Insight into consulting work and startups

Who This Is For

This internship is suitable for students who:

• Are currently enrolled in a higher education program in the Netherlands (HBO or WO)
• Have an internship as part of their curriculum
• Are pursuing or recently completed a degree in Marketing, Business, Communications, or a related field
• Are interested in brand strategy (not only social media execution)
• Enjoy learning through feedback and guided practice
• Are interested in content creation, including short-form video and visual storytelling
• Are curious about how creative execution connects to strategy
• Have strong attention to detail and willingness to learn

Practical Details

📍 Remote (Netherlands-based students only) with option to meet as well on-site in The Hague

🕒 Duration: 3 months initially, with possible extension depending on academic requirements

⏱ Hours: Approximately 16–24 hours per week, scheduled flexibly in agreement with the student and educational institution

💰 Compensation: This is an unpaid internship focused on learning and portfolio development

📄 Requirement: A formal internship agreement with the student's school

Interested?

Send me a short introduction including:

• Your study program and internship requirements
• What you'd like to learn from this experience
• Any relevant coursework or projects

This could be a great fit for students who want to understand how strategy actually works, from concept to execution.