Digital Marketing Specialist 2500 AED

About IncHub

IncHub Group is a Dubai-based corporate advisory and company formation firm operating through two licensed entities, IncHub Corporate Services Providers LLC on the mainland and IncHub Financial Services FZCO in the DMCC free zone. We work with founders, SMEs, family offices and international investors on company formation, VARA and crypto licensing, AML/CFT compliance, corporate tax and VAT advisory, accounting, PRO and visa services, and offshore structuring.

About the role

We currently outsource day-to-day digital marketing to an external agency. This role brings execution in-house so content and campaigns move faster and stay closer to the business, while the agency continues to support on specialist strategy and audits. You will run our paid advertising, manage our social channels day to day, produce and edit video content, and support our SEO and AI search visibility work, coordinating directly with the outside agency rather than replacing it.

A note on scope: this role is genuinely broad. It combines paid media, organic social, content production and SEO, which in most agencies are four separate specialisms. We expect you to run all four competently day to day and to lean on the outside agency for deep strategy, technical SEO, and anything outside your depth. If you are only confident in one or two of these areas, please still apply and say so plainly in your application; we would rather know upfront than find out three months in.

Key responsibilities

Paid advertising

• Set up, manage and optimize Google Ads campaigns (Search, Display and Performance Max) for IncHub's service lines.
• Set up, manage and optimize Meta Ads and Instagram Ads campaigns, including audience targeting, creative testing and budget pacing.
• Monitor daily spend, cost per lead and cost per acquisition, and reallocate budget within agreed limits.
• Prepare weekly performance summaries and flag underperforming campaigns to the Founder and the outside agency.

Social media and content

• Own the day-to-day posting calendar across Instagram, Facebook and LinkedIn, publishing daily during the work week.
• Write captions, source or brief creative, and keep posting consistent with the IncHub brand system.
• Manage Google Business Profile updates and respond to reviews and messages across platforms.
• Handle community management: replying to comments and DMs within same-day turnaround.
• Repurpose long-form video from the IncHub Founders Blueprint YouTube channel into Reels, Shorts and LinkedIn video.

Video editing

• Shoot and edit short-form video for Instagram Reels, YouTube Shorts and LinkedIn (filming, cutting, captions, sound).
• Edit longer-form YouTube content for the Founders Blueprint channel, including basic color and audio cleanup.
• Keep a running library of raw footage, templates and brand assets so turnaround stays fast.

SEO and AI search visibility

• Apply on-page SEO to blog and website content published on inchub.ae: titles, meta descriptions, internal linking, structure.
• Support the blog content program with keyword input and content briefs.
• Monitor how IncHub content is surfaced and cited in AI answer engines (Google AI Overviews, ChatGPT, Perplexity) and adjust content structure to improve it.
• Coordinate with the outside agency on technical SEO audits and implement the fixes that fall within your access.

Reporting and coordination

• Act as the day-to-day point of contact with the outside marketing agency, keeping them briefed on in-house activity and vice versa.
• Deliver a monthly report covering paid performance, organic growth, content output and SEO movement.
• Keep all creative and messaging aligned with the locked IncHub brand system.

What you need to bring

• 2 to 5 years of hands-on experience running Google Ads and Meta/Instagram Ads, with campaigns you can show and speak to.
• Proven experience managing organic social accounts for a business, including a consistent daily posting habit, not just occasional content.
• Working video editing skills in CapCut, Premiere Pro or similar, with a portfolio or reel to demonstrate it.
• Practical understanding of on-page SEO and a genuine interest in how AI search and answer engines are changing SEO.
• Strong written English. Arabic is an advantage given the UAE market.
• Comfortable working directly with a founder in a small, fast-moving in-house team, and coordinating with an external agency without friction.

Nice to have

• Google Ads and Meta Blueprint certifications.
• Prior experience marketing professional or financial services, corporate services, or B2B firms in the UAE.
• Basic graphic design skills in Canva.

How success is measured

• Cost per lead and lead volume from Google and Meta/Instagram Ads.
• Posting consistency: daily publishing across agreed platforms, with no unplanned gaps.
• Follower and engagement growth across social channels.
• Organic traffic and keyword ranking movement on inchub.ae, and visibility in AI search results.
• Volume and turnaround time of edited video content.

Compensation and benefits

AED 2500 to 4500 per month fixed salary, tax-free, depending on experience and the strength of your portfolio. Paid monthly.

• Employment visa and medical insurance provided.
• Annual leave and end-of-service benefits as per UAE Labour Law.
• Annual flight allowance to home country.

How to apply

Send your CV along with a short portfolio or set of links covering: one paid ads campaign you ran with results, one social account you grew, one video you edited, and one piece of content you optimized for search. Applications without examples of actual work will not be considered.

Pay: From AED2,500.00 per month

Experience:

• Google Ads: 1 year (Required)
• Social media management: 2 years (Required)
• AISO: 1 year (Preferred)
• SEO tools: 1 year (Preferred)

Work Location: In person