Specialist - Brand & Social Media Marketing

Job Description At Al Ghurair, we remain dedicated to driving innovation and shaping the future. As we continue to look for the best and brightest talent to scale our growth, we currently have an amazing opportunity for Specialist - Brand & Social Media Marketing in our Marketing team with Al Ghurair Property Management . We seek individuals who are not only experts in their field but also possess a proactive mindset, exceptional collaboration skills, and a passion for fostering a positive work culture.

What you’ll do?

• Collaborate with Marketing Manager to lead and shape all marketing campaigns across the business portfolio with a focus on brand marketing and organic social media.
• Develop and implement marketing campaigns to integrate all marketing channels ensuring alignment with overall business objectives and KPI's.
• Oversee the planning and execution of multi-channel campaigns (events, PR, OOH, digital, social, print and web) to ensure consistency and maximum impact.
• Track, measure and analyse campaign performance, presenting insights and recommendations to optimize future initiatives.
• Drive the alignment of brand messaging and tone across all platforms, ensuring cohesion across the portfolio.
• - Manager website and email communication strategies focusing on both acquisition and retention.
• Oversee see social media for 15 channels across the property portfolio (AGP, AGC, Flayva, Glitch Tej - including Tiktok, Facebook and Instagram) - ensuring high quality, engaging content.
• Coordinate and execute off line marketing efforts, including PR, OOH, DOOH, brochures and other collateral.
• Organize and manage the execution of internal and external events, ensuring smooth delivery and alignment with marketing goals.
• Manage third party agencies and vendors to ensure projects are delivered on brief, on time and within budget.

Who you are?

• Bachelor’s degree in marketing or related qualification
• 4+ years’ experience in a B2C marketing department

Who are we? Al Ghurair is a leading diversified family business group in the Middle East, founded in 1960 with operations spanning six key industry sectors: Foods and Resources, Properties, Construction and Services, Energy, Mobility, and Ventures. Headquartered in Deira, we are proud to employ approximately 28,000 people across more than 50 countries worldwide.

We are looking for passionate and talented individuals to join us in our journey. At Al Ghurair, you have the opportunity to contribute to a legacy of excellence and be part of a team that is shaping the future of the UAE and beyond.

Discover more about us at: www.al-ghurair.com

Why join us? We’re a vibrant community where individuals thrive and careers flourish. Our diverse community embodies this spirit, fostering a sense of belonging and connection. Here, respect, support, and open communication form the very fabric of our work environment, to fulfil our core Purpose of ‘Enhancing Life’. When you work with us, you become part of our shared purpose, collaborating with colleagues who share your passion and commitment to success.