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PR Specialist
Sungrow MENA & Central Asia · Dubai
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Job description
We're looking for a proactive communications professional who can combine strong storytelling, media relations, and social media expertise to elevate our brand presence across the MENA and Central Asia regions.
Key Responsibilities
- Build, maintain, and expand relationships with regional media, industry influencers, content creators, and strategic partners.
- Identify and develop new media partnership opportunities, speaking opportunities, and PR collaboration initiatives across the region.
- Plan and execute integrated PR campaigns to support business objectives, product launches, and brand-building initiatives.
- Write and edit press releases, executive byline articles, media pitches, thought leadership content, and other corporate communications materials.
- Develop, manage, and optimize LinkedIn and Instagram content strategies tailored to regional market dynamics and cultural preferences.
- Monitor social media and campaign performance, providing insights and recommendations to improve engagement, reach, and brand visibility.
- Monitor media coverage and online sentiment, supporting issues management and crisis communication activities when required.
- Collaborate closely with regional marketing, product, and business teams to ensure consistent and impactful communications.
Requirements
- Native-level English with exceptional writing, editing, and storytelling skills.
- 3–5 years of experience in public relations, media relations, corporate communications, or related fields.
- Proven experience pitching and securing media coverage independently.
- Experience managing corporate social media accounts, particularly LinkedIn and Instagram.
- Strong interpersonal and relationship-building skills, with the ability to work effectively across different cultures and stakeholders.
- Highly organized, proactive, and capable of managing multiple projects simultaneously in a fast-paced environment.
- Ability to remain calm under pressure and respond quickly to emerging issues.
Preferred Qualifications
- Arabic language proficiency is highly preferred.
- Experience in renewable energy, clean technology, sustainability, or B2B technology industries is highly preferred.
- Existing relationships with media and industry networks across MENA and/or Central Asia are a plus.
If you enjoy turning brand stories into meaningful media coverage and impactful content across diverse international markets, we'd love to hear from you.
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