Graphic Designer cum Visual Designer

We are currently looking for Graphic Designer cum Visual Designer with expertise in Google Adwords campaigns

POSITION SUMMARY

Primarily, this role will design, implement, and drive AdWords campaigns and other marketing initiatives. Specifically, to oversee, monitor, test, and fine tune PPC campaigns to help drive more leads and customer acquisition. This position will be responsible for establishing campaign and ad group strategy, quantifying ROI, and ensuring paid campaigns are performing to their greatest potential.

This role will also be tasked with providing occasional onsite SEO by conducting website (WordPress) audits and looking for areas to improve the SEO, keyword ranking, and overall website performance. The ideal candidate will have specific experience maximizing PPC campaigns with a high attention to detail and analytics, and be passionate about online marketing best practices with an eye to constantly improve function.

There is also the opportunity to create copy & design for creative. Not the primary focus of this role and not a requirement, but we are open to a high degree of collaborative work, so this position will have a degree of creativity as well.

The Job:

• Create and execute Google Ad and Facebook Ad campaigns designed to drive leads and acquire new customers.
• Analyze keyword and ad performance/trends, make recommendations to improve ranking, with a focus on customer acquisition, and retention/reengagement.
• Provide onsite SEO on WordPress platform.
• Lead and work cooperatively on keyword optimization/bidding.
• Make recommendations to improve bidding ROI and manage Split A/B testing plans on AdWords, track performance results, and make recommendations for further improvement.
• Partner directly with Director of Digital Marketing to support multiple AdWords and Facebook campaigns.
• Assist in strategic direction for new and ongoing campaigns.
• Assist in creating ad copy and design to create compelling and high converting display
• Creative for display ads and landing pages.
• Compile weekly reports and data to drive account insights and strategy.
• Maintain website and social media profiles such as Twitter, Facebook, Instagram, and LinkedIn.
• Approve or delete comments on blogs or articles, highlight and encourage positive comments.
• Manage, Design and deliver emails & lists.
• Creating and uploading copy and images for the organization’s website.
• Researching new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums.
• Designing website banners and assisting with web visuals.
• Contributing to company and industry blogs and managing e-communications
• Assisting with paid media including liaising with digital advertising agencies.
• Managing the contact database and assisting with lead generation activities.
• Assisting the marketing and sales team to deliver results.

Job Requirements:

• Experience with creating and managing AdWords campaigns. Google AdWords & Google Analytics certification is a plus. Experience with Facebook Ads also a plus.
• Experience working with the WordPress platform.
• Functional experience in SEO/SEM
• Strong organizational, analytical, and communication skills to translate analytics into recommendations, insights, and functional production plans
• Strong written and verbal communication skills.

Work Location: In person