Marketing Executive (2-3 Years Experience)

About ELLO

ELLO is a Singapore-based AgeTech startup building technology to help families care for ageing loved ones at home.

Our AI-powered Care Camera detects critical events such as falls, fainting, distress, prolonged inactivity, wandering, smoke and fire, and alerts caregivers quickly with visual context.

We're building beyond a care camera towards a broader home care platform that helps families not only know when something has happened, but better understand how their loved ones are doing every day.

We're still an early-stage company, which means speed, ownership and resourcefulness matter. We’re looking for someone who can move comfortably between creative execution, campaign management and performance analysis.

The Role

We're looking for a

Marketing Executive – Growth & Performance

to take ownership of ELLO's day-to-day marketing execution across content, paid media, CRM, social commerce and performance tracking.

You should be comfortable doing everything a hands-on creative marketer does — editing videos, designing assets, writing copy and supporting campaigns — while also being able to run ads, manage tracking and interpret channel performance.

This is a role for someone who doesn't just ask:

“Did we launch the campaign?”

You should also be asking:

“Did it work, why did it work, and what should we change next?”

What You'll Own

Content & Creative

Edit short-form video for social, advertising and product content

Design social media graphics, campaign assets and promotional materials

Create EDM and newsletter visuals

Write and adapt captions, ad copy and marketing messages across platforms

Develop simple scripts and concepts for short-form video

Support creator, influencer and UGC content production

Produce materials for exhibitions, events, partnerships and sales initiatives

Maintain consistency across ELLO's visual identity and tone of voice

Paid Media

Set up, launch and manage campaigns in Meta Ads Manager

Build and optimise campaign, ad set and audience structures

Monitor creative and campaign performance

Manage retargeting and prospecting campaigns

Work with Meta Pixel and conversion event implementation

Identify underperforming campaigns and recommend optimisation actions

Test different creatives, audiences, messaging and offers

TikTok & Social Commerce

Manage ELLO's TikTok Shop presence

Maintain product listings and promotional content

Coordinate affiliate and creator activity

Support livestream planning and execution

Track social commerce performance and identify opportunities for growth

Work with creators to develop content that can support both organic reach and conversion

CRM & Email

Manage HubSpot CRM and email marketing activities

Build and maintain customer and lead segments

Support automated email journeys and campaign workflows

Monitor email deliverability, open rates, click-through rates and conversions

Troubleshoot basic deliverability or CRM issues

Maintain clean and usable customer data

Tracking & Attribution

Maintain UTM conventions across campaigns and channels

Ensure campaigns are properly tagged for attribution

Track customer journeys across paid, organic, CRM and e-commerce channels

Pull channel and campaign performance data

Identify gaps or inconsistencies in tracking

Performance & Reporting

Track key marketing metrics including CAC, CTR, CPC, CPM, conversion rate and ROAS

Analyse campaign and channel performance

Identify patterns in creative, audience and messaging performance

Prepare concise performance updates for the Founder

Recommend what to stop, continue, scale or test next

Help improve ELLO's overall marketing funnel from awareness to conversion

What We're Looking For

2–3 years of hands-on marketing experience

D2C, e-commerce or consumer product experience strongly preferred

Proven experience using Meta Ads Manager

Comfortable setting up and managing paid campaigns independently

Familiar with Meta Pixel, campaign attribution and conversion tracking

Good understanding of UTMs and performance reporting

Proficiency in Adobe Creative Suite

Able to edit short-form video and produce basic marketing creative

Strong written English and copywriting ability

Comfortable working with numbers and marketing data

Able to interpret performance rather than simply report it

Independent and comfortable working with minimal supervision

Resourceful and willing to figure things out without waiting for detailed instructions

Bonus Points

It's a plus if you have experience with:

HubSpot or other CRM/email platforms

TikTok Shop or social commerce

Affiliate or creator marketing

Livestream commerce

Video scripting and storyboarding

Google Analytics

Shopify or other e-commerce platforms

Landing page optimisation

Marketing automation

Basic CRO or funnel optimisation

What Success Looks Like

You should be able to take a campaign from idea to execution:

Concept → Creative → Launch → Tracking → Performance → Optimisation

You won't just be judged by how much content gets produced.

We care about whether marketing is helping ELLO generate stronger awareness, better leads and more customers — and whether we're learning from every campaign we run.

What This Role Isn't

This isn't a pure performance marketing role where creative work is outsourced to someone else.

It also isn't a pure content role where your job ends once something gets posted.

We're looking for someone who can operate across

creative + growth + data

and understands how they connect.

In a startup, the Facebook ad that isn't converting may require a media buying fix.

Or it may just need a much better video.

You should be comfortable figuring out which one.

Why Join ELLO?

You'll have significant ownership over how ELLO grows and reaches caregivers.

You'll have the opportunity to:

Own meaningful parts of the marketing funnel

Work directly with the Founder on growth strategy

Experiment quickly and see results directly

Develop across creative, performance, CRM and e-commerce

Shape how ELLO approaches D2C growth

Build systems and processes rather than inherit them

Work on a product focused on helping families care better

We're looking for someone who enjoys both

making things and measuring whether they worked

.

Please send us your CV together with examples of campaigns, creative work or results you've been responsible for.

ELLO is building the world’s first conversational interface for home awareness. Founded in Singapore, ELLO combines proprietary consumer-grade camera hardware with a purpose-built AI engine to deliver clarity, not just surveillance. Instead of overwhelming users with false alerts or hours of footage, ELLO answers plain-English questions like, “What happened while I was out?” and replies with intelligent, contextual summaries.

At the heart of ELLO is a hybrid edge-cloud AI system that enables real-time event detection, privacy-protective dynamic unmasking, and two-way interaction—all via familiar channels like WhatsApp or Telegram. Unlike traditional smart cameras that rely on passive monitoring and app overload, ELLO redefines the experience: it talks back, filters the noise, and offers peace of mind without effort.

Key Strengths & Differentiators:

✅ Conversational AI for Home Security: ELLO allows users to engage naturally—no apps, timelines, or guesswork.

✅ Dynamic Unmasking: Proprietary feature that maintains privacy until human activity at property lines is detected.

✅ Owned Hardware + Software Stack: Vertical integration ensures performance, user experience, and defensibility.

✅ Edge-Optimized AI: Processes critical insights on-device, reducing cloud dependency and enhancing speed/privacy.

✅ Founder-Market Fit: Led by Ivan Mun, with 16+ years in smart electronics, hardware ops, and product scaling.

✅ First-Mover in a New Category: ELLO isn’t competing with security cameras—it’s creating a new class of contextual home intelligence.

With a clear go-to-market strategy focused on safety-conscious parents, especially mothers—the primary decision-makers in household tech purchases—ELLO is positioned to become the interface that households trust to stay informed, not just recorded.