Sales Executive - ( Dubai & Abu Dhabi )

Job Title: Sales Associate

Department: Retail Operations (Ready to Wear)

Location: Dubai, UAE

Reports To: Store Manager / Assistant Store Manager

About Carter & White

Carter & White is Dubai's luxury lifestyle fashion brand, offering premium ready-to-wear fashion and lifestyle products inspired by modern elegance. Our boutiques deliver an exceptional shopping experience through personalized service, craftsmanship, and attention to detail.

Role Summary

The Sales Associate is responsible for delivering an outstanding luxury shopping experience, achieving individual sales targets, building long-term customer relationships, and maintaining the highest standards of store presentation. As a brand ambassador, the Sales Associate represents the values of Carter & White while contributing to the overall success of the boutique.

Key Responsibilities

Sales & Customer Service

• Achieve individual daily, weekly, monthly, and annual sales targets.
• Deliver exceptional customer service that exceeds client expectations.
• Welcome customers warmly and provide personalized styling advice.
• Understand customer needs and recommend suitable products.
• Maximize sales through cross-selling and upselling techniques.
• Build long-term relationships with clients to encourage repeat business.
• Develop and maintain a portfolio of VIP customers.
• Follow up with clients regarding new arrivals, exclusive collections, and promotions.
• Cross Sell and Upsell
• Experienced in Ready to Wear Sales

Clienteling & CRM

• Capture and maintain accurate customer information in the CRM system.
• Encourage customer enrolment into loyalty and clienteling programs.
• Conduct follow-up calls and personalized communications with clients.
• Build strong relationships to increase customer retention and lifetime value.

Product Knowledge

• Maintain expert knowledge of all Carter & White collections.
• Stay informed about fabrics, garment construction, fit, styling, and care instructions.
• Understand seasonal collections and current fashion trends.
• Confidently communicate product features and benefits to customers.
• Experienced in Ready to Wear Sales

Visual Merchandising

• Ensure merchandise is displayed according to company visual merchandising standards.
• Maintain the cleanliness and presentation of the sales floor.
• Replenish stock and ensure products are correctly priced and tagged.
• Assist with window displays and seasonal merchandising changes.

Store Operations

• Process sales transactions accurately using the POS system.
• Handle cash, credit card, gift card, and exchange transactions.
• Assist with stock receiving, replenishment, and inventory counts.
• Support stockroom organization and inventory accuracy.
• Follow opening and closing store procedures.
• Ensure compliance with company policies and operational standards.

Teamwork

• Collaborate effectively with colleagues to achieve store objectives.
• Support team members during busy trading periods.
• Participate in product training and development programs.
• Maintain a positive, professional, and collaborative work environment.

Loss Prevention

• Follow security procedures to minimize shrinkage.
• Report suspicious activity or inventory discrepancies.
• Protect company assets and confidential customer information.

Key Performance Indicators (KPIs)

• Individual Sales Achievement (% vs Target)
• Average Transaction Value (ATV)
• Units Per Transaction (UPT)
• Conversion Rate
• CRM Customer Capture Rate
• Repeat Customer Sales
• Client Appointments Booked
• Customer Satisfaction Score
• Mystery Shopping Score
• Attendance and Punctuality
• Visual Merchandising Compliance
• Inventory Accuracy

Qualifications

• High school diploma or equivalent; diploma or degree in Business, Retail, or Fashion is an advantage.
• 1–3 years of retail sales experience, preferably in luxury fashion, premium retail, or hospitality.
• Previous experience in clienteling or luxury customer service is preferred.
• Fluency in English is required; Arabic or additional languages are an advantage.

Skills & Competencies

• Excellent communication and interpersonal skills.
• Passion for luxury fashion and customer service.
• Strong sales and negotiation skills.
• Ability to build lasting customer relationships.
• Professional appearance and positive attitude.
• Team player with a proactive mindset.
• Strong attention to detail.
• Ability to work in a fast-paced retail environment.
• Basic computer and POS system proficiency.
• Flexible to work weekends, public holidays, and rotating shifts.

Reporting Structure

Store Manager

↓

Assistant Store Manager

↓

Senior Sales Associate (where applicable)

↓

Sales Associate

Success Profile

The ideal Sales Associate is passionate about luxury retail, enjoys building meaningful relationships with clients, and consistently delivers exceptional service. They take ownership of their sales performance, represent the Carter & White brand with professionalism, and contribute to creating an inspiring boutique environment that drives customer loyalty and commercial success.