Social Media Specialist

Overview

Knight Frank’s Prime Residential business is continuing to grow; we are looking to appoint an experienced Social Media Specialist to strengthen the digital presence and visibility of the Prime Residential team.

The Social Media Specialist will be responsible for planning, creating, coordinating and managing engaging social media content across Knight Frank’s Prime Residential channels. Working closely with Residential agents, photographers, designers and the wider Marketing and Communications team, the role will support property launches, brand campaigns, market commentary and lifestyle-led content designed to showcase Knight Frank’s expertise within Dubai’s prime residential market.

The successful candidate will combine strong social media expertise with excellent content judgement, creative thinking and a clear understanding of premium brand positioning. They will be expected to understand what makes content perform across different platforms while ensuring that every output remains sophisticated, commercially relevant and consistent with Knight Frank’s brand standards. Previous experience within real estate, luxury, hospitality, lifestyle or another premium consumer-facing sector would be highly advantageous.

Responsibilities

Social Media Strategy & Planning

• Support Prime Residential social strategy.
• Manage the social content calendar.
• Identify growth and engagement opportunities.
• Develop platform-specific content concepts.
• Balance property, lifestyle and thought-leadership content.
• Monitor platform trends and developments.

Content Creation & Production

• Create and publish social content.
• Write captions, headlines and social copy.
• Produce Reels, Stories and short-form video.
• Create property, lifestyle and team content.
• Brief photographers, videographers and designers.
• Repurpose existing content for social channels.
• Ensure content accuracy and approvals.

Property & Agent Marketing

• Identify properties and stories for promotion.
• Create engaging luxury property content.
• Support agents’ professional social presence.
• Coordinate property and listing campaigns.
• Showcase architecture, interiors, location and lifestyle.
• Promote Knight Frank expertise and market knowledge.

Community Management & Engagement

• Monitor comments, messages and interactions.
• Escalate enquiries and leads to agents.
• Engage with relevant industry content.
• Maintain a professional brand tone.
• Monitor audience sentiment.

Campaign & Paid Social Support

• Support organic and paid social campaigns.
• Adapt messaging by audience and platform.
• Support property-specific paid campaigns.
• Coordinate internal teams and agencies.
• Monitor and optimise campaign performance.

Analytics & Performance

• Track reach, engagement, growth and traffic.
• Analyse content and campaign performance.
• Produce performance reports and recommendations.
• Refine content using audience insights.
• Benchmark competitors and emerging trends.

Brand & Content Governance

• Maintain Knight Frank brand standards.
• Ensure published information is accurate.
• Maintain client and property confidentiality.
• Follow content approval processes.
• Maintain organised content libraries.

Team & Stakeholder Support

• Partner with Residential and Marketing teams.
• Coordinate agents and creative partners.
• Manage multiple briefs and deadlines.
• Advise on formats and platform best practice.
• Respond constructively to feedback.
• Support wider Residential marketing activity.

Skills and Qualifications

Essential

• Minimum 3 years’ social media experience.
• Social channel management experience.
• Strong Instagram and LinkedIn capability.
• Strong social strategy and content-planning skills.
• Excellent written English and copywriting.
• Short-form video and social-first expertise.
• Reels, Stories and carousel experience.
• Strong social analytics capability.
• Strong visual and brand judgement.
• Social scheduling and reporting platform experience.
• Canva or Adobe Creative Cloud knowledge.
• Strong organisation and deadline management.
• Excellent attention to detail.
• Strong stakeholder-management skills.
• Ability to work within brand guidelines.

Advantageous

• Prime or luxury residential experience.
• Luxury, property, hospitality or lifestyle experience.
• Dubai residential market knowledge.
• Property social-content experience.
• Video capture and editing skills.
• Premiere Pro, CapCut or similar experience.
• Meta or LinkedIn paid-social experience.
• Creative agency or content-creator experience.
• Website analytics knowledge.
• Influencer or partnership experience.
• Arabic language capability.
• UAE driving licence.

Personal Attributes

• Creative and commercially aware.
• Strong editorial and content judgement.
• Passionate about luxury and property.
• Proactive and opportunity focused.
• Highly organised and responsive.
• Confident working with sales teams.
• Professional and discreet.
• Collaborative and adaptable.
• Calm under pressure.
• Curious about emerging social trends.
• Results and engagement focused.