Brand Manager – Specialty & Innovative Medicines

A. New Product Launches

• Lead the end-to-end commercial preparation and execution of new product launches across oncology, immunology, rare diseases, and other specialty/innovative portfolios.

• Develop comprehensive pre-launch and launch plans, including positioning, value propositions, messaging, and customer segmentation.

• Conduct market assessments covering market size, patient population, treatment pathways, competitors, pricing, access, and growth opportunities.

• Develop launch timelines, milestones, KPIs, resource requirements, forecasts, budgets, and business cases.

• Coordinate cross-functional launch readiness across Commercial, Regulatory, Market Access, Supply Chain, Finance, and other relevant functions.

• Track launch performance and implement corrective actions where required.

B. Brand Strategy & Portfolio Management

• Develop and implement annual and long-term Brand Plans based on market opportunities and business objectives.

• Translate global/regional strategies from principals into appropriate UAE commercial strategies.

• Identify growth opportunities across products, indications, customer segments, and channels.

• Monitor market trends, competitor activity, treatment guidelines, product performance, and customer insights.

• Optimize the brand mix and lifecycle strategy throughout the product’s commercial life.

C. Specialty Care & Stakeholder Engagement

• Map patient journeys and identify barriers to diagnosis, treatment initiation, access, and continuation.

• Develop stakeholder engagement strategies for healthcare professionals and relevant healthcare institutions.

• Identify and develop relationships with key opinion leaders.

• Work with Market Access to understand reimbursement, tender, formulary, and access dynamics.

D. Market Intelligence & Business Analytics

• Analyse market and sales data to identify trends and opportunities; monitor competitors and emerging therapies.

• Track brand KPIs, market share, sales performance, and promotional effectiveness.

• Develop management presentations and business reviews for senior leadership and principals.

E. Cross-Functional Leadership

• Act as the commercial lead for assigned brands and coordinate activities across Sales, Regulatory Affairs, Market Access, Supply Chain, Finance, Business Development, and Principal companies.

• Ensure all functions are aligned around launch objectives, commercial priorities, timelines, and business outcomes.

F. Principal / Partner Management

• Prepare regular business reviews and performance updates.

• Coordinate launch plans and commercial strategies with principals; ensure alignment on marketing activities, forecasts, budgets, and KPIs.

• Proactively identify opportunities to expand the partnership and portfolio.

• Bachelor’s degree in Pharmacy, Medicine, Life Sciences, Biotechnology, Biomedical Sciences, Business, Marketing, or a related discipline

• MBA, Master’s degree, or relevant commercial qualification

Experience

• 5–8 years of experience in the pharmaceutical industry, preferably within specialty care, innovative medicines, or hospital products

• Proven experience in brand management and/or product management

• Demonstrated experience in new product launches

Skills & Abilities

• Strong strategic thinking and commercial acumen

• Ability to develop robust business cases, forecasts, and brand plans

• Strong project management and cross-functional coordination skills

• Strong communication, presentation, and influencing skills

• Proficiency in Microsoft Excel and PowerPoint; ability to interpret market data and commercial analytics