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INTERNATIONAL HEAD OF RETAIL (M/W)
Swatch Group · Biel/Bienne
Biel/Bienne · On-siteFull-TimePosted Aug 31, 2026
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Free · no credit card · 30 secondsJob description
Job description
- Define and implement retail strategies in line with the company strategy
- Lead an international team of retail managers to ensure exceptional customer service and achieve sales targets on a global scale
- Identify and implement international growth opportunities in partnership with Brand Managers
- Define and monitor performance metrics qualitative and quantitative to effectively measure the success of the global retail strategy
- Set and analyze KPIs for each boutique including turnover, footfall, conversion rates, CRM activities and marketing activities as well as FTEs
- Define the tone of voice of each CRM tool, implement a hospitality program within the boutiques and monitor the marketing retail calendar
- Transmit retail competences to sales staff by setting a yearly plan with the training team and review the mystery shopping results
- Develop retail capabilities through training, coaching and continuous improvement programs
- Follow up the projects related to new boutiques, refurbishments and required modifications
- Prepare and follow up all retail future projects through the SWATCH GROUP guideline for the retail committee
Profile
- Strong knowledge in retail and luxury
- At least 10 years’ experience in retail management
- University's degree or equivalent
Professional requirements
- Proven track record in developing and implementing retail strategies leading international retail teams
- Strong expertise in CRM systems and CRM strategies
- Excellent interpersonal skills and negotiation skills to build and maintain effective relationships with retail partners
- Analytical mindset and the ability to make data-driven decisions
- Willing and flexible to travel up to 30%
Languages
- Fluent in English and French; any additional language is a strong advantage
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