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INTERNATIONAL HEAD OF RETAIL (M/W)

Swatch Group · Biel/Bienne

Biel/Bienne · On-siteFull-TimePosted Aug 31, 2026

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Job description

Job description

  • Define and implement retail strategies in line with the company strategy
  • Lead an international team of retail managers to ensure exceptional customer service and achieve sales targets on a global scale
  • Identify and implement international growth opportunities in partnership with Brand Managers
  • Define and monitor performance metrics qualitative and quantitative to effectively measure the success of the global retail strategy
  • Set and analyze KPIs for each boutique including turnover, footfall, conversion rates, CRM activities and marketing activities as well as FTEs
  • Define the tone of voice of each CRM tool, implement a hospitality program within the boutiques and monitor the marketing retail calendar
  • Transmit retail competences to sales staff by setting a yearly plan with the training team and review the mystery shopping results
  • Develop retail capabilities through training, coaching and continuous improvement programs
  • Follow up the projects related to new boutiques, refurbishments and required modifications
  • Prepare and follow up all retail future projects through the SWATCH GROUP guideline for the retail committee

Profile

  • Strong knowledge in retail and luxury
  • At least 10 years’ experience in retail management
  • University's degree or equivalent

Professional requirements

  • Proven track record in developing and implementing retail strategies leading international retail teams
  • Strong expertise in CRM systems and CRM strategies
  • Excellent interpersonal skills and negotiation skills to build and maintain effective relationships with retail partners
  • Analytical mindset and the ability to make data-driven decisions
  • Willing and flexible to travel up to 30%

Languages

  • Fluent in English and French; any additional language is a strong advantage

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