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Marketing Manager
First Bit Middle East · Dubai
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Job description
Marketing Manager | Russian Speaker
About the Role: A senior marketing leadership role setting strategy and owning outcomes for FirstBit's UAE/GCC marketing function; brand, demand generation, and pipeline contribution for a construction ERP product with a technical, multi-stakeholder B2B sales cycle. This role carries budget ownership and works directly with the senior leadership, a significant portion of whom communicate in Russian.
Key Responsibilities
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Run FirstBit's day-to-day marketing execution - content calendar, paid campaigns, and events.
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Set direction for content, digital advertising, and event marketing, delegating execution to the team (content writers, and BDR).
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Define and own the lead-to-pipeline process in CRM, working with the BDR on qualification criteria and with sales on handoff and conversion tracking.
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Plan and manage online advertising (paid search, SEO, LinkedIn, programmatic) targeting construction industry decision-makers. Case studies and client testimonials.
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Build FirstBit's brand and market position within the UAE construction industry, competitive positioning, messaging, and thought leadership.
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Set the events strategy: client business breakfasts, webinars, and industry event presence, deciding where and why FirstBit shows up.
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Report marketing performance and strategy directly to the Head of Commercial Department.
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Build out and scale the marketing team over time as the business grows.
What We're Looking For
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4+ years in B2B marketing, with 2+ years managing a small team.
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Preferred proven experience marketing a technically complex product (software, ERP, SaaS, fintech). Experience managing a CRM-driven lead pipeline.
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Hands-on content and campaign management experience, not purely strategic.
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Strong track record in event-led B2B marketing (executive breakfasts, industry conferences).
· Russian and English language fluency strongly preferred
.
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UAE/GCC market experience preferred; construction/contracting industry knowledge is a plus.
What We Offer
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Competitive compensation with performance-based incentives.
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Corporate mobile connection.
· Health
Insurance coverage for you and for your kids.
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