Immersive Character Experience Lead

Job Title: Immersive Character Experience Lead — 1 Position

About the Job

We are seeking a creative and technically curious Immersive Character Experience Lead to define and develop compelling character experiences across immersive digital environments, virtual worlds, XR experiences and AI-powered interactive spaces. The successful candidate will lead the design of how audiences encounter, communicate with, interact with and emotionally connect to digital characters.

This is a hands-on, interdisciplinary role working closely with character designers, AI specialists, narrative designers, writers, 3D artists, animators, voice professionals, XR developers and product teams to transform digital characters into believable, expressive and engaging experiences. The role combines character experience design, interaction design, storytelling, AI, performance and immersive media.

Responsibilities

Lead the overall experience strategy for digital characters, avatars, virtual humans and AI-powered characters across immersive environments.

Define how users discover, approach, communicate with and build relationships with digital characters.

Develop character experience concepts that combine narrative, personality, visual identity, voice, behavior, emotion and interaction.

Design immersive interaction scenarios for characters operating in virtual worlds, XR environments, games and AI-powered experiences.

Collaborate with narrative and character teams to translate character identities, motivations and backstories into interactive experiences.

Define character behaviors, emotional states, interaction patterns and responses across different user contexts.

Work with AI and conversational technology teams to develop characters capable of natural, context-aware and personality-consistent interaction.

Design conversational, social and experiential journeys that encourage meaningful engagement between users and characters.

Coordinate voice, facial expression, gesture, movement, animation and other performance elements to create believable character experiences.

Develop experience guidelines, character behavior frameworks, interaction specifications and scenario documentation.

Prototype and test character interactions through role-play, simulations and real-user testing.

Evaluate character experiences for immersion, emotional impact, usability, narrative consistency and authenticity.

Identify opportunities to improve character engagement through AI, personalization, adaptive behavior and environmental storytelling.

Collaborate with 3D, XR and virtual-world teams to integrate characters naturally into immersive environments.

Guide creative contributors and ensure consistency between character identity, narrative, interaction and visual experience.

Monitor user feedback, behavioral data and qualitative research to continuously improve character experiences.

Explore emerging technologies and interaction models that can expand the possibilities of AI-powered and immersive characters.

Qualifications

Minimum BA/MA in Interaction Design, Experience Design, Game Design, Digital Media, Film, Theatre, Animation, Creative Technology, Human-Computer Interaction, Psychology, or a related field; equivalent professional experience will also be considered.

At least 3–5 years of experience in character design, experience design, interactive media, game development, XR, virtual humans, conversational AI or a related field.

Demonstrable experience designing interactive or immersive experiences involving characters, avatars, virtual humans or AI systems.

Strong understanding of character development, storytelling, interaction design and user experience.

Ability to think about characters not only as visual assets, but as interactive entities with personality, behavior, memory and social presence.

Strong understanding of immersive media, virtual worlds, XR, games or other interactive digital environments.

Experience working with AI-powered characters, conversational AI, generative AI or adaptive interactive systems is highly desirable.

Understanding of voice performance, facial animation, body language, gesture, movement and emotional expression is an advantage.

Experience with game engines, XR platforms, digital human technologies or real-time 3D environments is an advantage.

Strong creative direction, communication, collaboration and problem-solving skills.

Ability to work effectively across creative and technical disciplines, including AI, design, narrative, animation and software development.

Strong English communication skills; additional languages are an asset.

Portfolio demonstrating relevant character, immersive, interactive, AI, XR, game or digital-human projects (links or PDF).

What We Offer

The opportunity to define how people experience and connect with the next generation of AI-powered and immersive characters.

A highly interdisciplinary environment combining AI, digital humans, virtual worlds, XR, storytelling, character design and emerging technologies.

The opportunity to develop original character experiences for virtual environments and international audiences.

A collaborative team of AI specialists, narrative designers, writers, artists, animators, 3D designers, developers and creative technologists.

Competitive compensation and access to creative and technical resources for experimental projects.

Opportunities to work on innovative projects involving AI characters, virtual humans, avatars and immersive experiences.

Professional development opportunities and the possibility of contributing to original characters, experiences and intellectual property.

How to Apply

Please submit the following to farhang@parsikia.ir with subject line “Immersive Character Experience Lead”:

1.

CV (max 2 pages)

2.

Cover letter (1 page) describing your relevant experience and why you are interested in designing immersive experiences around digital characters.

3.

Portfolio or links to 3 relevant projects demonstrating character experience design, immersive experiences, interactive media, AI characters, virtual humans, XR, games or related work.

4.

Two references (name, role, contact)

Shortlisted candidates will be invited for an interview and asked to develop a brief immersive character experience concept, including the character's identity, user journey, interaction model and an example of a meaningful user-character encounter.

We welcome applications from experience designers, character designers, interaction designers, game designers, narrative designers, creative technologists and interdisciplinary practitioners who are interested in shaping the future of human interaction with digital characters.