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Social Media & PR Executive
Juniors Group of Companies · Dubai
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Job description
About Junior’s Fashion Week
Junior’s Fashion Week (JFW) is an international kids’ fashion platform with a presence across India, UAE, and Singapore, collaborating with leading brands, influencers, media, and young talent.
Role Overview
We are looking for a creative, proactive, and execution-driven Social Media & PR Executive to drive JFW Dubai’s digital presence, PR, influencer collaborations, and brand visibility.
Key Responsibilities
Social Media
- Develop and manage social media strategy across Instagram, TikTok, Facebook, Snapchat, LinkedIn & YouTube.
- Create and manage reels, stories, posts, campaigns, and content calendars.
- Coordinate shoots, photographers, videographers, and creative teams.
- Track social media performance and identify growth opportunities.
PR & Influencer Marketing
- Build relationships with media, influencers, creators, and parenting communities.
- Drive PR coverage, features, interviews, and event visibility.
- Manage influencer collaborations, outreach, briefs, and deliverables.
- Coordinate media and influencer presence at events and activations.
Brand & Event Visibility
- Support brand collaborations, event activations, on ground activities, launches, and campaigns.
- Develop creative ideas to increase JFW’s visibility and audience engagement.
- Coordinate with internal teams, brands, agencies, and external partners.
What We’re Looking For
- 3–6 years’ experience in social media, PR, influencer marketing, or communications.
- Strong communication, networking, and content skills.
- Creative, organized, proactive, and execution-focused.
- Experience in fashion, luxury, lifestyle, or events is a plus.
What We Offer
- Opportunity to work with a globally recognized children’s fashion platform
- Exposure to international fashion events and luxury brand collaborations
- Creative ownership over digital storytelling and client execution
- Fast-paced, dynamic, and highly creative work environment
- Competitive compensation with performance-based growth opportunities
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