Digital Marketing Manager

As a Digital Marketing Manager at COS, you will lead the digital marketing strategy to drive brand awareness, customer engagement,online traffic and business growth across key markets. You will be responsible for planning and executing integrated digital campaigns, optimizing performance across paid, owned, and earned channels, and ensuring a seamless customer journey aligned with the brand's positioning.

This role will report to Head of Marketing and Communications APAC

What you will do:

• Execute digital marketing strategies that support commercial and brand objectives.

• Lead multi-channel campaigns across all free and paid digital channels, including search, display, and content marketing.

• Monitor and optimize campaign performance using data, analytics, and customer insights.

• Collaborate closely with regional, local stakeholders and agencies to deliver impactful marketing initiatives.

• Drive customer acquisition, engagement, and retention through innovative digital solutions

Who you’ll work with:

• You will collaborate with the Regional Marketing Team, E-commerce team and their enablers, Controllers, OMNI Merchandisers, and External Agency teams.

• You will play a key role in connecting business objectives with customer-focused digital experiences while working collaboratively with a diverse group of stakeholders.

• Market coverage: SG, MY, PH, HK, TW

• Leadership experience in Digital Marketing, Paid Media, Performance Marketing, or a related field.

• Proven experience developing and managing integrated digital marketing campaigns.

• Strong analytical skills with experience using digital analytics and reporting tools.

• Experience managing media agencies, vendors, and marketing budgets.

• Excellent stakeholder management, project management, and communication skills.

Leadership capabilities

• Purposeful, Sets clear direction and communicates a compelling, inspiring vision.

• Passionate, Customer centred and committed to excellence, resilience and continuous improvement.

• Outcome driven, with strong prioritisation, collaboration and execution skills.

• Commercially creative and agile, able to solve problems, adapt quickly and make sound decisions.

• Caring, authentic, inclusive leader who develops teams, builds trust and gives honest, constructive feedback.

This is a 9 months contract (maternity cover) based at our regional office in Singapore.

If you feel this opportunity is exciting feel free to apply by sending in your CV and Portfolio in English as soon as possible, we only accept applications through our career page.

We value collaboration and believe that great ideas thrive when we work closely together. Therefore, this role is primarily office-based, with four days per week at the office to foster teamwork and engagement. One day per week, you’ll have the flexibility to work remotely.

Please note this position is offered on a local contract, therefore you should have the legal right to work in Singapore before applying. Other candidates are welcome to register their interest, and we will keep you in mind for future opportunities.  

WHO WE ARE

COS offers a wardrobe of ready-to-wear and accessories rooted in exceptional quality and lasting design. The brand has an elevated aesthetic that embodies luxury with an emphasis on craftsmanship, innovation and compelling fashion movements. Learn more about COS here.  

WHY YOU’LL LOVE WORKING HERE

We offer all our employees attractive benefits with broad development opportunities. All our employees receive a staff discount usable on all our H&M Group brands in stores and online. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.

Benefits

We offer all our employees attractive benefits with extensive development opportunities around the globe. All our employees receive a 25% staff discount usable on all our H&M Group brands in stores and online. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.

In addition to this colleagues also receive

• Satutory leave entitlement

• Wellness benefit 

• Paid leave / Sick leave

JOIN US

Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.

We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application. 

We look forward to hearing from you

Inclusion & Diversity

At COS we’re determined to create and maintain inclusive, diverse and equitable workplaces throughout our organisation. Our teams should consist of a variety of people that share and combine their knowledge, experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, on what we perceive possible and on how we choose to relate to our colleagues and customers all over the world. Hence all diversity dimensions are taken into consideration in our recruitment process.