Marketing Manager

Job Overview

The Marketing Manager is responsible for developing and executing marketing strategies that strengthen brand visibility, generate qualified leads, support sales, engage and retain customers, and contribute to the company's short-term and long-term business objectives. The role manages both online and offline marketing activities, oversees the company's digital presence, monitors market trends and customer behavior, manages marketing budgets, and uses performance data to improve campaign effectiveness and return on investment.

Key Responsibilities

• Develop comprehensive marketing strategies and plans aligned with business objectives and target audiences.
• Identify market trends, customer preferences, and new opportunities to strengthen the company's competitive position.
• Plan and execute online and offline marketing campaigns across digital advertising, social media, email marketing, content marketing, print advertising, events, and other relevant channels.
• Oversee the company's website, social media accounts, and online listings to ensure content remains accurate, engaging, and aligned with the brand.
• Manage SEO and SEM activities to improve online visibility, website traffic, and lead generation.
• Develop and manage marketing content, including property descriptions, articles, videos, infographics, and other marketing materials.
• Maintain consistent messaging and branding across all marketing channels and materials.
• Develop lead generation strategies to build a strong pipeline of potential customers.
• Monitor lead generation performance, lead quality, conversion rates, and cost per lead, and make improvements based on performance data.
• Maintain and strengthen the company's brand image within the real estate market.
• Conduct market research and competitor analysis to understand industry trends, market positioning, and customer preferences.
• Monitor and analyze marketing campaign performance and prepare regular reports on results, ROI, and opportunities for improvement.
• Manage the marketing budget, monitor spending, and ensure campaigns are delivered in a cost-effective manner.
• Work closely with real estate agents, graphic designers, photographers, and other marketing professionals to deliver campaigns and marketing projects successfully.
• Manage multiple marketing projects and priorities while ensuring deadlines and business requirements are met.
• Support Health, Safety & Environment requirements within the area of responsibility.
• Perform other related duties as assigned by management.

Qualifications & Experience

• Bachelor's degree in Marketing, Business Administration, International Business, or a related field.
• Minimum 6 years of experience in marketing.
• Substantial experience in international marketing management.
• Proven experience developing and implementing marketing plans across international markets.

Skills & Competencies

• Strong understanding of international markets, customer behavior, and cultural differences.
• Strong analytical skills with the ability to use data to guide marketing decisions.
• Excellent communication and collaboration skills.
• Ability to work effectively with people from different backgrounds.
• Strong project management and prioritization skills.
• Ability to manage multiple campaigns and projects simultaneously.
• Strong understanding of digital and traditional marketing channels.
• Knowledge of SEO, SEM, social media marketing, email marketing, content marketing, and lead generation.
• Strong understanding of brand management and marketing consistency.
• Ability to analyze campaign performance, conversion rates, lead quality, ROI, and marketing costs.

Key Performance Indicators

Performance will be measured against areas including:

• Marketing campaign ROI.
• Alignment of marketing plans with business goals.
• Digital marketing conversion rates.
• Social media engagement and click-through rates.
• Email campaign open rates, click-through rates, and conversions.
• Content engagement and brand consistency.
• Successful completion of marketing projects and campaigns.
• Lead conversion rate.
• Lead quality.
• Cost per lead.
• Brand recognition and consistency.
• Competitive positioning and customer insights.
• Marketing budget adherence and cost efficiency.
• Website traffic and user engagement.
• SEO performance, including keyword rankings and organic traffic.
• SEM return on investment.

What Success Looks Like

The successful Marketing Manager delivers marketing plans that support business objectives, generate quality leads, improve brand visibility, and contribute to sales growth. Marketing activities are managed within budget, campaigns are continuously improved using performance data, brand standards remain consistent across channels, and the company maintains a strong and competitive presence in its target markets.

Pay: Up to AED20,000.00 per month

Work Location: In person