Digital Sales Manager

Role Overview

We are seeking a commercially driven Digital Marketing Manager – SIM Sales to join a rapidly growing telecommunications business based in Dubai.

This is a performance-led digital acquisition role, with primary responsibility for driving new SIM activations, customer acquisition and revenue growth across prepaid and postpaid propositions. The successful candidate will own digital campaigns from acquisition through to conversion and will be measured against clear commercial KPIs including SIM sales, CAC, CPA, conversion rate and ROAS.

This is not purely a brand or social media position. We require someone who understands how to use digital marketing as a direct sales and customer acquisition channel.

Key Responsibilities

Digital SIM Sales & Customer Acquisition

• Develop and execute the digital strategy to drive prepaid and postpaid SIM sales.
• Own online customer acquisition targets and deliver consistent month-on-month growth in SIM activations.
• Build and optimise the full digital sales funnel from traffic and lead generation through to purchase, activation and onboarding.
• Develop targeted campaigns across different customer segments, including residents, expatriates, tourists and value-conscious mobile users.
• Work closely with Sales, Commercial and Product teams to support promotions, new propositions and customer acquisition initiatives.

Performance Marketing

• Manage high-performance campaigns across Google Ads, Meta, TikTok, YouTube, affiliates, programmatic and other relevant digital channels.
• Take ownership of campaign budgets and ensure spend is allocated towards the highest-performing acquisition channels.
• Continuously optimise campaigns based on CAC, CPA, ROAS, conversion rates and SIM activation volumes.
• Conduct A/B testing across creative, propositions, landing pages, pricing messages and customer journeys.
• Develop retargeting and remarketing strategies to convert customers who abandon the SIM purchase journey.
• Identify new digital acquisition channels capable of delivering scalable customer growth.

E-commerce & Conversion

• Drive improvements to the company's online SIM purchase and activation journey.
• Work with Product and Technology teams to improve website and app conversion rates.
• Optimise landing pages, checkout journeys and digital onboarding.
• Identify and remove friction points that negatively impact conversion.
• Support digital KYC, eSIM and instant activation propositions where applicable.

CRM & Lifecycle Marketing

• Develop CRM campaigns across email, SMS, WhatsApp, push notifications and digital channels.
• Build customer segmentation and personalised campaigns based on behaviour, usage and acquisition source.
• Support upsell and cross-sell campaigns for data bundles, international calling, roaming and other telecom products.
• Develop win-back and reactivation campaigns for inactive customers.
• Improve customer lifetime value and reduce early-stage churn.

Analytics & Commercial Performance

• Own digital marketing reporting and performance dashboards.
• Track customer acquisition from advertising spend through to SIM activation and revenue generation.
• Monitor key metrics including:
• SIM sales and activations
• Customer Acquisition Cost (CAC)
• Cost per Acquisition (CPA)
• Return on Advertising Spend (ROAS)
• Website/app conversion rate
• Cost per lead
• Lead-to-sale conversion
• Revenue per acquired customer
• Customer retention and churn
• Use data and customer behaviour insights to continuously improve campaign performance.
• Provide regular performance updates and recommendations to senior management.

Market Growth

• Monitor competitor pricing, promotions, digital campaigns and customer acquisition strategies.
• Identify opportunities to accelerate subscriber growth in the UAE and other target markets.
• Support new product launches, promotional campaigns and market-entry initiatives.
• Develop digital partnerships, affiliate channels, influencers and referral programmes capable of generating incremental SIM sales.

Candidate Profile

• 5–8+ years' experience in Digital Marketing, Performance Marketing, Growth Marketing or Digital Acquisition.
• Strong preference for candidates with experience within telecommunications, MNO, MVNO, mobile, eSIM or consumer subscription businesses.
• Demonstrable experience driving high-volume B2C customer acquisition.
• Strong understanding of prepaid/postpaid mobile propositions and SIM acquisition funnels highly desirable.
• Hands-on expertise across Google Ads, Meta Ads, TikTok, GA4, SEO/SEM and digital analytics.
• Strong understanding of attribution, conversion tracking, pixels, customer funnels and campaign optimisation.
• Experience managing significant digital marketing budgets against clearly defined commercial targets.
• Strong analytical capability with the ability to translate campaign data into commercial decisions.
• Experience working in the UAE, GCC or other highly competitive telecom markets would be advantageous.
• Bachelor's degree in Marketing, Business, Digital Marketing or a related discipline.

Key Competencies

• Sales and revenue focused
• Performance marketing expertise
• Digital customer acquisition
• Telecom / SIM market understanding
• Data-driven decision making
• Commercial awareness
• Growth mindset
• Strong analytical skills
• Fast-paced execution
• Cross-functional collaboration

Key Success Measures

Success in this position will primarily be measured by growth in digital SIM sales and activations, while maintaining commercially sustainable customer acquisition costs and delivering strong return on marketing investment.

The ideal candidate will combine the skills of a performance marketer, growth manager and commercially focused telecom operator — someone capable of turning digital traffic directly into SIM customers and revenue.