SOCIAL MEDIA & DIGITAL GROWTH MANAGER

Social Media & Digital Growth Manager

Role Overview

We are seeking a highly capable and results-driven Social Media & Digital Growth Manager to take full ownership of the company's social media presence, digital exposure, audience growth, and online brand positioning.

The successful candidate will be responsible for managing the company's social media ecosystem from A to Z, including strategy, content planning, content creation, publishing, community management, paid advertising, performance analysis, lead generation, and continuous optimization.

This is a hands-on role. The candidate should be capable of both developing the strategy and executing it effectively.

Key Responsibilities

1. Social Media Management

• Take full ownership of all company social media accounts.
• Manage platforms including Instagram, Facebook, TikTok, LinkedIn, YouTube, Snapchat, and other relevant channels.
• Develop and maintain monthly and quarterly social media strategies.
• Create and manage comprehensive content calendars.
• Schedule, publish, monitor, and optimize content across all platforms.
• Ensure consistent branding, messaging, tone of voice, and visual standards.
• Keep all profiles, highlights, descriptions, links, and company information professionally maintained and updated.

2. Content Strategy & Creation

• Develop creative content concepts aligned with the company's business and marketing objectives.
• Plan content for posts, Reels, Stories, short-form videos, campaigns, announcements, educational content, and promotional materials.
• Write professional and engaging captions, headlines, calls-to-action, and social media copy.
• Coordinate and participate in photo/video shoots where required.
• Brief and coordinate with graphic designers, photographers, videographers, and other creative resources.
• Identify trending formats, topics, sounds, and content opportunities relevant to the brand.
• Adapt content specifically for each platform rather than simply reposting identical material.

3. Social Media Growth

• Develop and execute strategies to increase:
• Brand awareness and digital exposure
• Relevant followers and audience quality
• Reach and impressions
• Engagement
• Video views and watch time
• Website/social traffic
• Inquiries and qualified leads
• Overall digital market presence
• Continuously identify opportunities for organic growth.
• Monitor competitors and benchmark the company's digital performance against the market.
• Identify emerging platforms, trends, and audience behaviors.

4. Paid Social Media & Performance Marketing

• Plan, launch, manage, and optimize paid campaigns through platforms such as:
• Meta Ads Manager
• TikTok Ads
• Snapchat Ads
• LinkedIn Campaign Manager
• YouTube/Google Ads, where applicable
• Define campaign objectives, audiences, budgets, creatives, and conversion strategies.
• Conduct audience segmentation, retargeting, and campaign testing.
• Perform A/B testing of creatives, audiences, messaging, placements, and campaign structures.
• Continuously optimize advertising spend based on performance.
• Track key metrics including CPL, CPC, CPM, CTR, CPA, ROAS, conversion rate, and lead quality.

5. Community & Reputation Management

• Monitor comments, messages, mentions, tags, and online conversations.
• Ensure timely and professional engagement with the online community.
• Coordinate inquiries and potential leads with the relevant sales/customer service teams.
• Monitor online sentiment and escalate reputational concerns when necessary.
• Maintain a professional and consistent brand image across all public interactions.

6. Analytics & Reporting

• Monitor social media and advertising performance using platform analytics and relevant reporting tools.
• Prepare structured weekly and monthly performance reports.
• Analyze content performance and identify what is driving or limiting growth.
• Provide management with actionable recommendations based on data rather than vanity metrics alone.
• Track performance against agreed KPIs and marketing objectives.
• Measure the relationship between social media activity, lead generation, and business results.

Key Performance Indicators — KPIs

Performance will be assessed against measurable indicators including:

• Organic audience growth
• Reach and impressions
• Engagement rate
• Content performance
• Video views, retention and watch time
• Website/profile traffic generated
• Number and quality of leads generated
• Cost per lead and customer acquisition metrics
• Paid campaign performance and ROAS
• Conversion rates
• Response and community engagement performance
• Brand exposure and share of voice
• Consistency and quality of content output
• Achievement of monthly and quarterly growth targets

Required Skills

The candidate should have strong practical experience in:

• Social media strategy
• Social media account management
• Content strategy and planning
• Copywriting
• Short-form video/Reels/TikTok content
• Meta Business Suite & Ads Manager
• TikTok Business/Ads Manager
• Google Ads and Analytics
• Social media analytics
• Performance marketing
• Lead-generation campaigns
• Audience targeting and retargeting
• A/B testing and campaign optimization
• SEO/social search fundamentals
• Content scheduling and management tools
• Canva and/or Adobe Creative Suite
• Basic photo and video editing
• Reporting and performance analysis
• Figma/UI/UX experience may be considered an advantage but is not a core requirement for this position.

Preferred Experience

Experience: 3–5+ years in a relevant social media/digital marketing role.

Role Objective

The primary objective of this position is not simply to post content.

The Social Media & Digital Growth Manager will be expected to take end-to-end ownership of the company's social media presence and transform it into a measurable growth channel that strengthens brand recognition, expands digital reach, generates qualified business opportunities, and continuously improves the company's position within its target market.

Pay: AED10,000.00 - AED15,000.00 per month

Experience:

• Social Media and Digital Growth Manager: 3 years (Required)

Language:

• English (Required)
• Arabic (Required)

License/Certification:

• UAE Driving License & Car (Required)

Work Location: In person