Cluster Digital Marketing Manager

• Develop and implement the hotel’s annual digital marketing strategy and budget, covering all relevant channels.

• Collaborate with key stakeholders (Sales, Revenue Management, PR, F&B, and Corporate Marketing) to contribute to the overall commercial strategy.

• Design and execute comprehensive quarterly and yearly e-commerce plans for both direct and third-party platforms.

• Manage all digital marketing efforts including SEO/SEA, paid media, social media, CRM/email campaigns, display advertising, programmatic buying, influencer partnerships, and Metasearch.

• Monitor and report on performance across digital channels, analyzing key KPIs and ROI to inform decision-making.

• Oversee content production and ensure brand-consistent presence across key social media platforms relevant to target markets.

• Lead CRM strategy and manage third-party email marketing tools in coordination with hotel departments and in line with corporate guidelines.

• Support revenue optimization by monitoring rate parity and pricing integrity across all online distribution channels.

• Support awareness and engagement of Accor’s loyalty program (ALL – Accor Live Limitless) through digital campaigns, guest communications, and targeted messaging across appropriate channels.

• Ensure optimal visibility, content accuracy, and conversion performance across OTA platforms.

• Manage and enhance the hotel's online reputation across review sites and social platforms.

• Conduct competitive benchmarking and market analysis to maintain digital leadership within the hotel’s comp set.

• Identify digital trends and insights, adapting strategies to improve performance and customer engagement.

• Build and maintain strong partnerships with digital agencies and external vendors.

• Stay up to date with emerging digital technologies and recommend their adoption where appropriate.

• Minimum 5 years of experience in digital marketing/e-commerce, preferably within the hospitality or retail sectors.

• Bachelor’s degree in Marketing, Communications, Hospitality Management, or a related field.

• Fluent in English (written and spoken); additional language(s) a plus.

• Strong expertise in digital marketing strategies, tools, analytics, and platforms.

• Proficiency in content marketing, CRM, paid advertising, and social media management.

• Excellent communication, presentation, and relationship-building skills.

• Data-driven, analytical mindset with a passion for innovation and continuous improvement.

• Energetic, proactive, and results-oriented with the ability to work independently and cross-functionally.

Your team and working environment:

Diverse, young and vibrant team

Our commitment to Diversity & Inclusion:

We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.