Growth Marketing Manager

Growth Marketing Manager

About Matcha Vibes

Matcha Vibes is a Dubai-based specialty matcha company combining premium Japanese matcha, modern cafés, education, events, and international tea trading.

Our mission is to become one of the world’s leading matcha brands by combining authentic Japanese products with exceptional customer experiences, world-class content, and innovative marketing.

We’re growing both our café business and B2B tea trading, and we’re looking for a Growth Marketing Manager who can build a marketing system that delivers measurable business results.

About the Role

We’re looking for an experienced Growth Marketing Manager to lead and coordinate all marketing activities at Matcha Vibes.

This is not a traditional marketing position.

You will be responsible for developing our marketing strategy, leading the creative team, managing marketing specialists and external partners, generating content ideas, tracking KPIs, and ensuring that every marketing activity contributes to customer growth, brand awareness, and revenue.

This role requires someone who understands the Food & Beverage industry, loves premium products, and knows how to build brands that people genuinely connect with.

You should spend 1–2 days every week inside our Jumeirah café to understand customer behavior, support the team, generate new ideas, and identify opportunities that cannot be seen from behind a laptop.

Key Responsibilities

Marketing Strategy & Growth

• Develop and execute the overall marketing and growth strategy.
• Build monthly marketing plans and content calendars.
• Identify new growth opportunities and prioritize initiatives based on business goals.
• Continuously test new marketing ideas and optimize performance.

Team Leadership

• Lead and coordinate the marketing team.
• Manage SMM specialists, content creators, photographers, videographers, designers, SEO partners, advertisers, freelancers, and agencies.
• Hold regular team meetings, assign priorities, monitor execution, and ensure deadlines are met.
• Build a culture of accountability and continuous improvement.

Content & Creative Direction

• Generate creative ideas for social media, campaigns, and brand storytelling.
• Approve content concepts before production.
• Ensure every piece of content reflects the Matcha Vibes brand.
• Oversee the production of Reels, TikTok videos, photography, educational content, and marketing campaigns.
• Stay ahead of social media trends and identify new content opportunities.

Digital Marketing

• Oversee Meta Ads, Google Ads, TikTok Ads, SEO, and Google Business Profile.
• Work closely with advertising specialists to maximize ROI.
• Analyze campaign performance and improve marketing efficiency.

Brand & Customer Experience

• Spend time inside the café every week to understand customer behavior and identify opportunities for improvement.
• Ensure a consistent brand experience across all customer touchpoints.
• Work closely with operations to align marketing with the guest experience.

Events & Partnerships

• Organize workshops, launches, seasonal campaigns, and community events.
• Build partnerships with influencers, creators, media, wellness brands, hotels, cafés, gyms, and corporate clients.
• Develop collaborations that increase brand awareness and customer acquisition.

B2B Marketing

• Support the growth of our wholesale and tea trading business.
• Generate awareness and qualified leads among cafés, restaurants, hotels, retailers, and distributors.
• Develop marketing materials and campaigns that strengthen our B2B positioning.

Analytics & Performance

• Set KPIs for every marketing activity.
• Track performance, analyze data, and prepare monthly reports.
• Monitor competitors, industry trends, and customer insights.
• Continuously improve marketing performance based on measurable results.

Requirements

• Minimum 3 years of marketing experience in the Food & Beverage, café, hospitality, or specialty coffee/tea industry (required).
• Proven experience leading marketing teams and coordinating multiple specialists.
• Strong knowledge of branding, growth marketing, digital marketing, social media, and content strategy.
• Experience managing content creators, photographers, videographers, designers, SMM managers, and agencies.
• Ability to generate creative ideas and turn them into high-performing campaigns.
• Strong analytical mindset with experience working toward measurable KPIs.
• Excellent leadership, communication, and project management skills.
• Excellent English speaking and writing skills.
• Passion for premium products, hospitality, customer experience, and brand building.
• A genuine interest in Japanese matcha and tea culture is essential. The ideal candidate should already understand the matcha category or be eager to become an expert in our products.

Preferred Qualifications

• Experience creating or directing short-form video content.
• Understanding of Instagram Reels, TikTok, Snapchat, and viral content trends.
• Basic photo or video editing skills.
• Experience with CRM, email marketing, loyalty programs, and referral marketing.
• Experience launching or scaling consumer brands internationally.

What Success Looks Like

• Increased café traffic and customer retention.
• Consistent growth across all social media channels.
• High-quality content published daily.
• Strong coordination and performance of the marketing team.
• Successful execution of campaigns, partnerships, and events.
• Growth in B2B leads and wholesale opportunities.
• Marketing decisions driven by data and KPIs.
• A stronger Matcha Vibes brand recognized both locally and internationally.

What We Offer

• Competitive salary with performance-based incentives.
• Opportunity to build one of the world’s most exciting specialty matcha brands.
• Freedom to innovate, test new ideas, and shape the future of Matcha Vibes.
• Direct impact on company growth and strategic decisions.
• Creative working environment in our flagship Jumeirah café.
• Free Matcha Vibes drinks and employee benefits.
• Career growth opportunities as the company expands across the UAE and internationally.

Pay: From AED13,000.00 per month

Application Question(s):

• Do you have experience with FOOD AND BEVERAGE SECTOR? IF NOT WE WILL NOT PROCESS YOUR CV
• Can you personally handle the marketing execution until the full team is built?
• Do you have international marketing experience?
• Have you carefully read all the questions?

Do you understand that we will only consider candidates who are genuinely committed to helping Matcha Vibes grow? If your primary goal is simply to secure a salary, visa, or medical insurance, this position is not the right fit.

• Are you ready to share your experiences using your porftfolio?

Education:

• Higher diploma (Preferred)

Experience:

• Marketing management: 3 years (Required)

Language:

• English fluently (Preferred)

Work Location: In person