Content & Social Commerce Executive

We're looking for a creative, commercially-minded Content & Social Commerce Executive to help grow our social communities and turn engaging content into meaningful business results.

Content Creation:

Conceptualise, create, and publish engaging short-form content across TikTok, Instagram, Facebook, and other relevant platforms to drive brand awareness, increase footfall to our physical stores, and grow traffic to our online store

Capture photos and videos during store visits, campaigns, launches, and events

Stay on top of social media trends and adapt them into content that fits the REFASH brand

Identify opportunities to encourage user-generated content and community participation

⁠Work closely with the Marketing team to develop creative briefs, copywriting and the monthly content calendar

Monitor and report on social media content performance, providing insights and recommendations to improve engagement, audience growth, and content effectiveness.

Social Commerce:

Plan and execute content strategies that drive engagement and sales across our social commerce channels (Telegram, Carousell etc.)

Plan and execute customer touchpoints on Carousell, including push notifications, in-app banners, direct messages, and promotional campaigns, to drive traffic to our Carousell store and improve listing conversions

Plan and execute livestream sessions to drive conversion and engagement

Explore and launch new social commerce opportunities across emerging platforms

Support the execution of integrated marketing campaigns, ensuring timely delivery of social media content, campaign assets, and promotional messaging across channels

Diploma or Bachelor's degree in Marketing, Communications, Digital Media, or a related field.

1–3 years of experience in social media marketing, content creation, digital marketing, or a similar role

Strong understanding of TikTok, Instagram, Facebook, Telegram, Carousell, and emerging social media platforms

Proven ability to conceptualise and create engaging short-form video content that drives engagement and business results

Excellent copywriting and storytelling skills, with an eye for creating content that resonates with different audiences

Comfortable capturing photos and videos, with basic knowledge of video editing tools such as CapCut, Canva, or similar software

Strong organisational and project management skills, with the ability to manage multiple campaigns and deadlines simultaneously

Analytical mindset with the ability to interpret content performance metrics and optimise campaigns based on insights

A proactive, creative, and hands-on attitude with a willingness to experiment with new ideas and social commerce initiatives

Excellent communication and collaboration skills, with the ability to work effectively across marketing, retail, and operations teams

Nice to have

Experience planning or hosting livestream shopping sessions or live commerce events

Experience managing Telegram communities or other community platforms

Experience working with influencers, content creators, or user-generated content campaigns

Passion for fashion, sustainability, resale, or e-commerce

By proceeding with your application, you are adhering to our PDPA policies. In case you are interested to know more, read about our Candidates Personal Data Privacy Statement.