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Senior Associate/AVP, Digital Strategy & Initiatives Specialist, Digital Channel Management, Consumer Banking Group
DBS Bank · Singapore
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Job description
Role Overview: We are seeking a Digital Banking Strategic Specialist responsible for delivering scorecard-linked strategic initiatives, championing department roadmaps, and leading digital acquisition and literacy efforts. This role requires a highly motivated individual with experience in digital banking, strategic planning, and cross-functional collaboration.
Key Responsibilities:
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Strategic Projects Delivery: Execute strategic initiatives from pre-login to post login experience across digital platforms
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Lead Digital Acquisitions and Enhancements: Develop and implement proactive digital acquisition strategies, expand customers base, usage and prevent digital attrition
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Lead Digital Literacy (Enablement & Adoption): Design and scale digital literacy programmes, monitor and analyse digital campaign performance across segments to boost digital usage
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Drive Digital Usage and Cross-sell: Develop and increase product holdings across digital platforms, including chatbot strategy
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Develop and drive Department Strategic Roadmap: Translate strategic plans into actionable initiatives, ensuring transformational rather than incremental improvements
Requirements:
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Bachelor’s degree in Business, Marketing, Technology, or related field
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Minimum 3 years’ experience in digital banking, strategic planning, or digital transformation roles
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Strong project management, analytical and communication skills
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Ability to work collaboratively across departments, influence and drive change
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Experience with project management, execution of strategic initiatives highly desirable
Personal Attributes:
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Proactive and results-driven, able to execute strategic projects
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Innovative mindset with a strong attention to detail
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Effective collaborator, and a problem solver
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Adaptable to dynamic, fast paced environment and overcome challenges
Location: DBS Asia Central
Job: Digital
Schedule: Regular
Employee Status: Full time
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