Commercial Excellence & Trade Marketing Lead

Position: Commercial Excellence & Trade Marketing Lead

Reporting to: ASEA Trade & Revenue Management Head

Primary Location: Singapore

Alternate Location: Jakarta, Indonesia

Opella is the self-care challenger with the purest and third-largest portfolio in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally.​

Our mission: to bring health in people’s hands by making self-care as simple as it should be for over half a billion consumers worldwide.​

At the core of this mission is our 100+ loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and four specialized science and innovation development centers. ​

Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan.​ B Corp certified in multiple markets, we are active players in the journey towards healthier people and planet.​

Find out more about our mission to bring health in your hands at www.opella.com.

Our Team:

You will be part of the ASEA Trade Marketing & Revenue Growth Management team, reporting directly to the Regional Trade Marketing & Revenue Head.

Our mission is to accelerate sustainable market growth by unlocking channel opportunities, enhancing in-store execution, and maximizing revenue across our brand portfolio. We do this by shaping winning commercial strategies, driving excellence in pricing, promotions, and trade investments, and enabling seamless collaboration across markets and functions. Together, we aim to outperform competition and embed a culture of performance, precision, and ROI focus in everything we do.

Main responsibilities:

The Commercial Excellence & Trade Marketing Lead ASEA plays a critical role in translating the regional commercial strategy into flawless execution across ASEA. This role drives commercial excellence initiatives, ensures launch readiness for the innovation pipeline, and oversees Trade Marketing execution in Indonesia.

The role serves as the operational engine of the regional commercial organization, connecting Strategy, Trade Marketing, Revenue Growth Management, Brand and Country teams to ensure priorities are executed consistently and deliver business impact. In parallel, the role directly supervises Trade Marketing execution across Indonesia, ensuring excellence in both Modern Trade and General Trade.

KEY RESPONSIBILITIES

1. Drive Commercial Excellence Across ASEA

Translate regional commercial priorities into clear execution plans across all ASEA markets.

Lead deployment and adoption of regional commercial excellence initiatives, including execution standards, category management, commercial capabilities and new ways of working.

Ensure consistent implementation of OWN IT principles, execution fundamentals and commercial standards across G1 markets while supporting deployment into G2 markets.

Coordinate cross-functional initiatives involving Trade Marketing, RGM, Brand, Regulatory and Supply to ensure seamless execution.

Monitor execution quality across markets, identifying risks and driving corrective actions to improve commercial performance.

2. Lead Commercial Readiness for Innovation

Drive commercial readiness for the regional innovation pipeline, ensuring markets are prepared to successfully launch new products commercially speaking.

Promote and encourage cross-functional launch planning within TRM and the other areas: Brand & Innovation, and Commercial teams.

Assess current process, identify opportunities and optimize process definition to ensure commercial excellence is embedded in the end-to-end process.

Track and influence the readiness of all commercial launch deliverables, including:

Sales stories and customer presentations

Sell-in materials

Launch playbooks

Commercial guidelines

Planogram recommendations

POSM readiness

Field communication and training

Track launch readiness milestones and proactively resolve execution gaps.

Monitor launch performance, distribution, availability and execution quality to maximize successful commercialization.

3. Lead Indonesia Trade Marketing Execution

Provide functional leadership to the Indonesia Trade Marketing team across Modern Trade and General Trade.

Ensure strong execution of commercial priorities, promotional plans, visibility initiatives and customer activation programs.

Coach and develop the Indonesia Trade Marketing team while driving accountability for execution excellence.

Partner closely with the Indonesia Country Head, Sales and Marketing teams to maximize in-market execution.

Monitor KPIs, including: execution quality, visibility, OSA, planogram compliance and promotional effectiveness, driving continuous improvement.

4. Drive Commercial Governance & Capability

Lead regional commercial performance tracking, governance routines and leadership reporting.

Consolidate monthly commercial performance reviews and prepare materials for regional leadership meetings.

Identify performance gaps and recommend actions to accelerate execution.

Coordinate regional project tracking across strategic initiatives to ensure milestones are delivered.

Support deployment of commercial capability programs, tools and training across ASEA.

Act as the key liaison between ASEA and AMEA Commercial Excellence teams, ensuring regional frameworks are effectively implemented and market feedback is incorporated.

About You

 

Experience

5-7 years of experience in Trade Marketing, Commercial Excellence, Revenue Growth Management or related commercial roles.

Experience leading cross-functional projects across multiple markets.

Previous people’s management experience preferred.

Experience in FMCG or Consumer Healthcare preferred.

Strong understanding of commercial execution, customer activation and launch excellence.

 

Skills & Competencies

Strong commercial acumen with the ability to connect execution to business performance.

Excellent project management and organizational skills, managing multiple initiatives simultaneously.

Strong stakeholder management and influencing skills across functions and markets.

Proven ability to lead through collaboration without direct authority.

Analytical mindset with the ability to translate data into actionable recommendations.

Strong communication and presentation skills.

High ownership, accountability and execution discipline.

Comfortable operating in fast-paced, ambiguous environments.

 

Ways of Working

Thinks regionally while remaining close to market execution.

Balances strategic thinking with hands-on delivery.

Builds strong partnerships across functions and markets.

Anticipates issues, simplifies complexity and drives solutions.

Champions continuous improvement and commercial excellence.

Why us? 

At Opella, you will enjoy doing challenging, purposeful work, empowered to develop consumer brands with passion and creativity. This is your chance to grow new skills and be part of a bold, collaborative, and inclusive culture where people can thrive and be at their best every day. 

We Are Challengers. 

We are dedicated to making self-care as simple as it should be. That starts with our culture. We are challengers by nature, and this is how we do things: 

All In Together: We keep each other honest and have each other's backs. 

Courageous: We break boundaries and take thoughtful risks with creativity. 

Outcome-Obsessed: We are personally accountable, driving sustainable impact and results with integrity. 

Radically Simple: We strive to make things simple for us and simple for consumers, as it should be. 

Join us on our mission. Health. In your hands. 

www.opella.com/en/careers