Marketing Manager, WFJ, SEAA & SG (Maternity Leave Cover)

Why This Mission:  

 

The ambition of WFJ in SEAA is to accelerate our business by focusing on the following areas: 

Build brand equity  

Elevate client engagement  

Leverage and adapt Global brand strategy  

Bring High End business to next level 

Reinforce our backbones 

 

To achieve our ambition, we need to build and execute the right Marketing and Client strategy in mid and long run, and to develop deep knowledge & intelligence of our clients. 

Impact You Can Create In The Role: 

 

Transform the WFJ client journey towards a truly client-centric and omni-channel experience, leveraging CRM data and analytics to generate actionable insights and recommendations that support the development of impactful Marketing & Retail orchestrations. 

 

Lead end-to-end campaign orchestration across SEAA, continuously improving plans through performance insights and ensuring excellence in execution of client activations in close collaboration with Marketing, CRM & Events communities across markets and the WFJ Division. 

Define and embed a clear client strategy and clienteling approach across SEAA, establishing KPIs and driving consistent adoption across markets to elevate engagement and business performance 

Use CRM data and intelligence to drive omni-channel growth across the full client lifecycle — including targeting, recruitment, retention and conversion 

Align media and communication strategies between global and local teams, optimizing digital and media effectiveness to maximize impact across all client touchpoints 

Lead in the deployment of local, regional and global digital retail projects (iCoco updates, Pioneer, online services etc.), ensuring alignment with market needs and divisional priorities 

 

You are Energised by  

Thinking innovatively of different ways to approach projects & challenges, leveraging insights, data, and strategic planning 

Being agile, flexible and able to deal with ambiguity 

Creating momentum, challenging the status quo and getting buy-in from peers 

Influencing critical topics and facilitating meaningful conversations in a non-hierarchal way 

Working in a highly collaborative and matrixed environment 

What You Will Bring  

CRM and client treatment experience in luxury retail market with a proven track record for delivering clienteling strategies 

Be a clienteling cheerleader for the markets, with strong relationships with local markets and influence with strategic mindset, to keep clienteling top-of-mind in the day-to-day of the Retail teams  

Watches and Fine Jewelry knowledge and sensitivity 

Digital savvy and comfortable with adopting of different IT systems  

Strong analytic skills tied to a strategic and visionary mindset 

Good planning and execution skill 

Creation, innovation and aesthetically inclined 

Organized and detail oriented 

Multi-cultural sensitivity 

 

At Chanel, we are focused on creating an inclusive culture that nurtures personal growth, contributing to collective progress. We believe the uniqueness of each individual increases the diversity, complementarity, and effectiveness of our teams. We strongly encourage your application, as we value the perspective, experience, and potential you could bring to Chanel.