Content & Social Lead

Job Title Content & Social Lead

Job Description

About IG

IG has been at the centre of retail trading and investment since 1974, when we helped create the market for financial spread betting. Today, we're a FTSE 100 fintech operating across five continents, serving over 700,000 clients and handling billions in transactions, built on decades of scale, trust and proof.

We didn’t pivot to innovation; it’s how we’ve always operated. What that means for the people who work here is real: genuinely complex problems to solve, the technology and resources to tackle them properly, and the kind of scope that’s rare in established businesses. The bar is high. Bring a curious and forward-thinking mindset and we’ll give you the platform to define what comes next.

Join us at IG – the future gets built here. .

We are seeking a Content and Social Lead in Singapore to lead the content strategy and social media execution that educates, engages, and empowers customers while building brand presence and community across digital platforms. 

Please note you should have Right to Work in Singapore and not require sponsorship

Key Responsibilities: 

Define and execute content strategy across owned channels: blog, newsroom, guides, learning center, and social platforms 

Lead content and social media teams and manage relationships with external content contributors 

Develop content frameworks aligned to customer needs, SEO strategy, and engagement objectives 

Create editorial calendar balancing market commentary, educational content, product stories, and social campaigns 

Develop and execute social media strategy across key platforms (LinkedIn, Twitter/X, Instagram, TikTok, YouTube) 

Drive social-first campaigns that build awareness and engagement with target audiences 

Monitor content and social performance metrics and optimize based on engagement and conversion data 

Ensure content and social communications comply with financial services regulations 

Establish editorial and social guidelines and tone of voice standards 

Requirements: 

7+ years combined experience in content leadership, editorial, and/or social media management 

Proven experience leading and developing content and social media teams 

Strong understanding of financial markets and trading (or ability to learn quickly) 

Proven track record creating content and social strategies that drive engagement and conversion 

Strong editorial judgment and ability to commission and edit diverse content types 

Strategic thinker with ability to develop integrated content and social strategies 

Strong understanding of platform algorithms, content formats, and best practices across multiple channels 

Creative storytelling ability with clear understanding of what drives engagement across channels 

Advanced knowledge of SEO, content marketing, and digital publishing best practices 

Demonstrated experience managing writers, freelancers, and content workflows 

Familiarity with CMS platforms and content analytics tools 

Understanding of compliance and regulatory requirements for financial services content and social media 

Knowledge of social media strategy, influencer partnerships, and community management 

Team leadership and mentoring capability 

Number of openings 1