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Senior Product Designer
OpenUp · Amsterdam
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Job description
Senior Product Designer
Customer & User Journeys
Who we are
At OpenUp, our mission is to make mental well-being accessible to everyone. Following a 'high tech & high touch' approach, we support companies, their employees, and their families with proactive and practical mental health services. Through our digital platform, clients can access 1:1 check-ins, online courses, articles, videos, group sessions, mindfulness practices, and a team of committed mental well-being experts. As we believe that mental and physical well-being are deeply connected, we have also added Lifestyle Experts to our offering, focusing on nutrition, exercise, and sleep.
OpenUp was ranked in the Top 3 on LinkedIn's Top Startups list for 2023, 2024 & 2025 and is continuously growing. We are already serving 2000+ companies (e.g. Rituals, Deloitte, Decathlon, KPMG, and McDonald's), through which 600K+ employees have access to our product.
Your role
As a Senior Product Designer, you will own meaningful end-to-end journeys across OpenUp's web and mobile product, from the first employee touchpoint through to long-term engagement. You'll work closely with Product and Engineering to ship high-quality, high-craft work that makes mental health support feel accessible, calm, and trustworthy. You bring strong execution skills, a sharp eye for detail, and the ability to move from ambiguity to clear, well-considered solutions. You'll also contribute to our design system and collaborate with colleagues across the team to raise quality standards.
What you'll work on
You'll lead design across journeys and systems such as:
- Onboarding, activation, and navigation
- Booking and participation flows (1:1 sessions, group sessions)
- Check-ins and progress experiences
- Content discovery and completion (courses, videos, articles)
- HR/admin dashboards and reporting (clarity, actionability)
- Design system components and reusable patterns
Responsibilities
- Own end-to-end design of key product journeys (onboarding, booking, check-ins, content, progress) across web and mobile
- Work closely with Product to understand user needs and translate them into clear, considered design solutions
- Improve information architecture and navigation so the platform feels coherent, calm, and easy to use
- Design and ship high-craft interaction and UI work, from concept to production, with strong specs and tight engineering collaboration
- Use rapid prototyping (including AI-enabled prototyping) to explore and validate solutions quickly
- Improve how users discover, choose, and complete content so it feels like guidance, not a content warehouse
- Contribute to HR/admin experiences (dashboards, reporting) to make insights actionable for HR teams
- Contribute to design system patterns that increase delivery quality and speed
- Uphold standards for UX writing, empty/error states, accessibility, and consistency across journeys
- Partner with Product, Engineering, Content, and Clinical Experts to ensure trust, safety, and brand coherence in a wellbeing context
What success looks like (12 months)
- Your journeys are measurably better, higher activation, fewer drop-offs, improved booking conversion
- Content engagement improves through better discovery and completion flows
- HR/admin experiences feel more actionable and HR is treated as a valued user
- Your work feels consistently trustworthy, calm, and high-quality across web and mobile
- You're shipping with confidence and shortening design-to-delivery cycles through AI-enabled prototyping and close engineering collaboration
About you
You're a senior-level designer with strong craft, good product instincts, and a track record of shipping meaningful, user-centred work. You're comfortable moving from strategy to pixel, and you communicate clearly with both Product and Engineering. You care about quality without be
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