Digital Marketing Specialist

Join ViCentra – Empower Bold Change in MedTech

Location: Utrecht, Netherlands

Hybrid

Making Every Move Matter

At ViCentra, we’re on a mission to make living with diabetes easier, by designing simple, beautiful, and effective solutions that fit people’s lives; not the other way around.We combine technological innovation with human-centered design to empower people with more freedom, confidence, and life on their terms. Our values; Be Bold, Build Trust, Focus on the Customer and Deliver Excellence drive everything we create and every decision we make.

We believe that when ambition meets purpose, remarkable things happen. If you thrive in a space where ideas accelerate, challenges spark growth, and making a difference is the goal, ViCentra is your next great adventure.

Your Impact

As Digital Marketing Specialist, you'll be the creative engine behind how ViCentra tells Kaleido's story to the world; turning complex innovation into content that connects with the people it's built for, whether they're living with diabetes, supporting someone who is, or prescribing the technology that changes their day. From social media and events to print and digital campaigns, you'll shape how audiences across the Netherlands, Germany, and beyond experience our brand.

It's a role that spans channels and cuts across teams, no two weeks look the same, and no single medium tells the whole story. You'll thrive here if you move fast on ideas, bring structure to a lot of moving pieces, and want your creativity to have real, visible impact.

What You’ll Take On

In your role, you will:

• Own and grow ViCentra's (Kaleido's) presence across LinkedIn, Instagram, Facebook, and TikTok with content that's relevant, visually strong, and true to our voice.
• Create compelling copy and visuals that bring ViCentra's brand identity and messaging to life across every channel.
• Coordinate the production, stock, and distribution of printed marketing materials for sales teams in the Netherlands, Germany, and other regions.
• Help plan and run online and offline events, from webinars to trade shows, that put ViCentra's brand front and center.
• Support digital marketing activities, including website updates, newsletters, and email campaigns, alongside the Digital & Customer Engagement team.
• Partner with creative agencies, printers, and suppliers to keep every deliverable on time and on brand.
• Keep materials and communications consistent with ViCentra's brand guidelines and tone of voice, and track social and campaign performance using tools like Google Analytics and Hootsuite.
• Collaborate closely with sales, customer care, and product teams to align communications with company priorities.
• Keep planning calendars, marketing assets, and content libraries organized and accessible, and bring fresh ideas that keep our storytelling sharp.

What You Bring

• Bachelor's degree in Marketing, Communications, or a related field.
• 2 - 5 years of experience in marketing, communications, or social media management.
• Strong command of English and Dutch or German, both written and verbal.
• Hands-on experience managing social media platforms; LinkedIn, Instagram, Facebook, and TikTok.
• Proficiency with creative and marketing tools such as Canva, Adobe Creative Suite, WordPress, Mailchimp, or Hootsuite.
• Strong organizational skills and the ability to juggle multiple projects and deadlines.
• Experience working in a fast-paced, multicultural environment is a plus.
• Familiarity with data-driven marketing or performance analytics is a plus.

Life at ViCentra

Working at ViCentra means joining a team defined by:

• Courage to create: We experiment, challenge norms, and learn fast.
• Trust above all: Integrity, honesty, and openness shape our relationships.
• Customer-first mindset: Every idea is measured by the impact on those we serve.
• A drive for excellence: We hold ourselves to the highest standard because lives dep