Media Buyer & Web Developer

Job Title: Media Buyer & Web Developer

Location: Abu Dhabi, UAE

Department: Marketing

Reports To: Marketing Manager

Job Summary

We are seeking a highly skilled "Media Buyer & Web Developer" to manage digital advertising campaigns while maintaining and optimizing our web platforms. The ideal candidate will combine strong "performance marketing expertise" with "technical development skills" to drive lead generation, improve ROI, and ensure a seamless digital experience.

Key Responsibilities

1. Media Buying & Campaign Management

· Plan, execute, and optimize campaigns across:

· Meta (Facebook & Instagram)

· TikTok Ads

· Snapchat Ads

· Google Ads (Search, Display, YouTube)

· Monitor performance, manage budgets, and improve (cost per lead - CPL - ROI)

· Implement A/B testing, audience targeting, and retargeting strategies

· Set up and manage tracking tools (Meta Pixel, Google Tag Manager, etc.)

2. Web Development & Management

* Develop, manage, and maintain company websites

* Create and optimize landing pages for marketing campaigns

* Ensure responsive design, fast loading speed, and website security

* Troubleshoot issues and implement necessary upgrades

3. SEO & Website Optimization

· Perform on-page and technical SEO improvements

· Conduct keyword research and competitor analysis

· Improve organic rankings and website visibility

· Optimize content and site structure for search engines

4. Performance Analysis & Reporting

· Track and analyze campaign and website performance

· Provide regular reports with actionable insights

· Continuously optimize campaigns and website conversions

5. Collaboration & Execution

· Coordinate with marketing, design, and content teams

· Ensure alignment between ad campaigns and landing pages

· Support overall digital marketing strategy execution

Qualifications & Requirements

Education & Experience

· Bachelor’s degree in Marketing, IT, Computer Science, or related field

· Minimum 3–5 years of experience in media buying and web development

Technical Skills

· Strong experience in:

· Google Ads, Meta Ads Manager

· TikTok & Snapchat Ads platforms

· Website development (WordPress, HTML/CSS, JavaScript preferred)

· Google Analytics & Tag Manager

· Knowledge of SEO tools (SEMrush, Ahrefs, Search Console)

Preferred (Plus)

· Experience in "Mobile Application Development"

· Bilingual: Arabic & English

· Experience in healthcare or multi-branch organizations

Core Competencies

· Strong analytical and performance-driven mindset

· Ability to manage multiple campaigns and projects

· Detail-oriented with strong budget control

· Results-focused with a commitment to ROI

Key Performance Indicators (KPIs)

· Cost per Lead (CPL)

· Return on Ad Spend (ROAS)

· Conversion rates (ads & landing pages)

· Website performance (speed, uptime, conversions)

· Organic traffic growth

Work Location: In person