Senior PR & Communications Executive

Practice Group / Department:

Marketing and Business Development - GermanyJob Description

Norton Rose Fulbright is a global law firm with more than 3,000 lawyers advising clients across locations in the United States, Europe, Canada, Latin America, Asia, Australia, Africa and the Middle East. We provide the world's preeminent corporations and financial institutions with a full business law service.

With over 50 offices and 7,000 employees worldwide, our culture is the thread that connects us, as well as our values of unity, quality and integrity. Our strategy and culture are connected – defined by shared ambition, global collaboration and a one-team mindset. We believe pioneering work happens when people are empowered to think beyond boundaries, explore new opportunities and grow through diverse experiences. Alongside the right skills and experience, we look for people who are innovative, commercially minded, and motivated by the impact of the work they do – ready to share in our ambition and help shape what comes next.

Because while individuals can do well, together we achieve something extraordinary.

Your role

As a key member of our German Marketing & Business Development team, you will report directly to the Head of Marketing & Business Development in Munich. You will work closely with colleagues across our offices, including marketing, business development, secretarial teams, and other business functions, as well as partners and lawyers, to deliver high-quality PR and communication initiatives, both internally and externally.

What you will do

• Support the implementation and localization of international PR and communication strategies for the German market
• Drive proactive media relations, including:
  • Building and maintaining relationships with journalists
  • Securing media coverage
  • Drafting press releases and thought leadership content
  • Monitoring media activity and preparing briefings and interviews
• Coordinate and collaborate with external PR and communications agencies
• Manage submissions to legal directories and handbooks, including overseeing ranking processes
• Take ownership of the German website and local intranet pages, ensuring high-quality and up-to-date content
• Work closely with the London office and international teams to ensure alignment and knowledge exchange
• Contribute to the development and application of AI-driven approaches in PR and communications

What you bring

• A university degree, ideally in business administration, communications, or a related field, combined with relevant professional experience

(preferably gained in an international law firm, PR or communications agency, or corporate environment)

• Excellent communication skills with a strong passion for writing in both German and English
• A structured, analytical, and pragmatic working style with a hands-on mindset
• The ambition to further develop and elevate the PR and communications function in Germany
• A high level of initiative, reliability, and strong organizational skills, combined with the ability to work independently

Diversity, Equity and Inclusion

To attract the best people, we strive to create a diverse and inclusive environment where everyone can bring their whole selves to work, have a sense of belonging, and realize their full career potential.

Our new enabled work model allows our people to have more flexibility in the way they choose to work from both the office and a remote location, while continuing to deliver the highest standards of service. We offer a range of family friendly and inclusive employment policies and provide access to programmes and services aimed at nurturing our people’s health and overall wellbeing. Find more about Diversity, Equity and Inclusion here.

We are proud to be an equal opportunities employer and encourage applications from individuals who can complement