Sales Engineer

The Sales Engineer supports sales across both new prospects and existing customers, driving cross-sell, upsell, and renewal opportunities. Success in this role is measured by new customer acquisition, average opportunity value, renewal price increases, upselling and cross-selling results, and overall contribution to the sales team and wider business.

Location

Bunschoten - Spakenburg, Netherlands

This is a hybrid role requiring in-office presence 2–3 days per week.

Expected base salary range

Depending on location and experience of candidate: upto EUR 75,000/year base pay + 20% variable.

Key Responsibilities

• Support sales teams with solution selling into the prospect account base.
• Partner with sales executives to plan, prepare, and execute strategic deals in complex sales cycles.
• Lead technical discovery and requirements gathering, documenting current- and future-state workflows, solution maps, technical fit, risks, assumptions, and customer success criteria.
• Contribute to sales strategy and support MEDPICC qualification and documentation.
• Build the financial business case for each opportunity, using data and subject-matter expertise to quantify customer value.
• Match customer pain points and requirements to the proposed solution.
• Create and deliver compelling presentations and solution demonstrations that clearly communicate the value proposition.
• Manage all technical aspects of RFP and RFI responses.
• Relay client needs and market intelligence to the product and product marketing teams to inform the product roadmap.
• Coordinate with professional services and internal subject-matter experts to finalize technical scoping for implementation.
• Transition closed-won opportunities to delivery and customer success, including handoff documentation, implementation assumptions, scope, risks, and promised outcomes.
• Help drive continuous improvement through internal projects.
• Contribute to marketing and thought-leadership content such as webinars and blog posts.
• Gather competitive intelligence and position PairSoft effectively against competitors during sales cycles.

Additional Responsibilities

• Lead or participate in projects as assigned.
• Support marketing activities by attending trade shows, webinars, conferences, and other events.

Requirements

Experience & Education

• Bachelor’s degree or higher.
• 5+ years of SaaS sales engineering experience.
• Proven track record in software sales and strong technology knowledge.
• Prior experience with PairSoft products is preferred.

Skills & Competencies

• Persuade and influence through presentations, demonstrations, and written communication.
• Deliver presentations confidently to both executive- and working-level audiences.
• Translate technical features into business benefits, and vice versa.
• Recommend strategic workflows and policies related to product solutions.
• Apply strong analytical and problem-solving skills with high attention to detail.
• Use CRM, sales enablement, presentation, spreadsheet, and collaboration tools effectively.
• Engage stakeholders across finance, procurement, IT, operations, and executive teams.
• Manage multiple priorities and projects simultaneously.
• Work effectively in a high-energy team, receive feedback, and adjust tactics as needed.
• Act as a trusted advisor, building strong relationships grounded in customer needs and value creation.
• Demonstrate customer acumen — understanding each customer’s business challenges, technology footprint, growth plans, and competitive landscape.
• Apply MEDPICC and consultative sales approaches.
• Operate as a self-starter with a strong work ethic and a high aptitude for learning.

Technical Knowledge

• Configure, maintain, and tailor demo environments, including POCs, pilots, workshops, solution validation, and technical win criteria.
• Support technical due diligence across integrations, APIs, SSO, security ques